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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Marketers double down on MMM
Article |
Oct 17, 2025
Most of consumer goods’ decision-makers use genAI
Article |
Oct 16, 2025
How Bayer and Ferrero are redefining the omnichannel experience
Article |
Oct 16, 2025
GoodRx’s new feel-good campaign seeks to break through the healthcare advertising noise
Article |
Oct 16, 2025
What TiVo, Windows 10, and Apple Clips teach brands about managing obsolescence
Article |
Oct 16, 2025
D2C drug sales heat up with GoodRx challenging incumbents like Hims & Hers
Article |
Oct 16, 2025
Supporters of the Make America Healthy Again movement fuel viral anti-pharma, anti-food narratives
Article |
Oct 16, 2025
Erebor is a bigger threat to banks than imaginable
Article |
Oct 16, 2025
How banks are dealing with the government shutdown
Article |
Oct 16, 2025
Bank of America boasts consumer strength in Q3 earnings
Article |
Oct 16, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Smartphone Audio Listeners
Ad-Supported Listeners
by Device
Source: EMARKETER Forecast, September 2025 - September 2025
Note: smartphone users who listen to audio content (e.g., music, podcasts, audiobooks) via digital stream or direct download on a smartphone at least once per month; excludes sideloaded audio, ringtones, and ringback tones
Additional Note: Digital audio includes radio stations with professional or amateur DJs/editors selecting playlists; automated playlists (i.e., without human DJs/editors); streamed services that create playlists based on user preferences of artists, tracks, or genres; personally configured playlists (i.e., set by the listener); music or other audio content delivered within a website or app (e.g., in-game music services); and audio podcasts (streamed or downloaded). Other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air are excluded. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.