Source & Notes
Data Table
Source: EMARKETER Forecast- October 2026 
Note: internet users who listen to audio content (e.g., music, podcasts, audiobooks) via digital stream or direct download on any device at least once per month; includes all listening on audio-first platforms (e.g., YouTube Music); On video-first platforms (e.g., YouTube), we only count audio-first podcasts and music designed to be experienced through listening alone.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
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