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See All Topics →Latest Articles
Explore our Research →Marketers are doubling down on AI for activation, not just analysis
Article |
Sep 12, 2025
Volvo and Mastercard partner for in-car toll payment pilot program
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Sep 12, 2025
Microsoft–OpenAI deal revision could loosen financial ties, software dependence
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Sep 12, 2025
Gen Zers prioritize their financial success over family and social lives
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Sep 12, 2025
Gen Z’s side-hustle income calls for personalized banking products
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Sep 12, 2025
Doctors begin to lose interest in Rx medicines months before prescribing slows
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Sep 12, 2025
Tylenol autism claims test Kenvue’s brand trust with expectant moms
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Sep 12, 2025
Gen Z embraces crypto for a variety of banking transactions
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Sep 12, 2025
Chime’s secured card features no fees or interest charges in long game for customer retention
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Sep 12, 2025
Citi and US Bank cardholders get first look at Mastercard agentic payments
Article |
Sep 12, 2025
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Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Ad-Supported Digital Audio Listeners
Ad-Supported Listeners
by Device
Source: EMARKETER Forecast, September 2025 - September 2025
Note: internet users of any age who listen to audio content (e.g., music, podcasts, audiobooks) on an ad-supported audio platform via app or website on any device at least once per month
Additional Note: The free ad-supported plans of digital audio streaming services (e.g., Amazon Music Free, iHeartRadio, Pandora’s free plan, Spotify Free, YouTube Music’s free plan) and AM/FM digital streams are included. Some paid plans provide ad-free listening for music but not for podcasts or other audio content that may contain host-read ads; listeners on these plans are counted as ad-supported digital audio listeners. Audio content on video-first platforms (e.g., YouTube) is excluded. Digital streams and direct downloads are included.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.