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Audiobook Listeners
Monthly Listeners
by Generation
by Device
by Platform
Ad-Supported Listeners
Source: EMARKETER Forecast, September 2026 - October 2026
Note: Internet users of any age who listen to audiobooks via digital stream or direct download on any device at least once per month
Additional Note: Audiobooks are recorded spoken-word versions of books, including both unabridged and abridged titles. Listening may take place through dedicated audiobook services (e.g., Audible), digital audio and music streaming platforms (e.g., Spotify), library apps (e.g., Libby), or other digital services that provide audiobook content.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.