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Events
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See All Topics →Latest Articles
Explore our Research →It’s time for FIs dust off their TikTok outreach campaigns
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Sep 17, 2025
Humans still win the content race
Article |
Sep 17, 2025
AI and the shopper journey: Rethinking discovery in 2025
Article |
Sep 17, 2025
Marketers lack GEO skills as consumers embrace AI-generated results
Article |
Sep 17, 2025
Lilly’s weight loss pill outperforms Novo’s in new trial
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Sep 17, 2025
Target moves to better compete with Amazon and Walmart on delivery
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Sep 17, 2025
The big answers: EMARKETER Daily quiz
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Sep 16, 2025
App activation rates much higher with identified users
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Sep 16, 2025
As TikTok deal looms, what happens to the algorithm?
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Sep 16, 2025
JPMorgan’s data-sharing deal with Plaid legitimizes fee model
Article |
Sep 16, 2025
About
Our Methodology
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Learn More →Weekly Digital Audio Listeners
Ad-Supported Listeners
by Device
Source: EMARKETER Forecast, September 2025 - September 2025
Note: internet users of any age who listen to audio content (e.g., music, podcasts, audiobooks) via digital stream or direct download on any device at least once per week
Additional Note: Digital audio includes radio stations with professional or amateur DJs/editors selecting playlists; automated playlists (i.e., without human DJs/editors); streamed services that create playlists based on user preferences of artists, tracks, or genres; personally configured playlists (i.e., set by the listener); music or other audio content delivered within a website or app (e.g., in-game music services); and audio podcasts (streamed or downloaded). Other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air are excluded.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.