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Explore our Research →Women are typecast more in US ads than anywhere else
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May 1, 2025
Brands lean into multisensory marketing as consumers keep spending on fragrance
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May 1, 2025
Meta revenues thrive in Q1, but enhancing value will be key to offset tariff losses
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May 1, 2025
WhatsApp is key to Meta’s global reach and brand engagement
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May 1, 2025
OpenAI’s new shopping initiatives pose a major threat to affiliate marketing
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May 1, 2025
Epic case cracks Apple’s App Store and leaves an opening for payment alternatives
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May 1, 2025
Big Pharmas project new confidence around Trump tariffs
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May 1, 2025
Buy now or pay more later: Tech faces tariff turmoil
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May 1, 2025
Block-owned Square rolls out new banking tools for small businesses
Article |
May 1, 2025
Banks have a chance to build trust with US consumers and businesses facing tariff-related expenses
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Apr 30, 2025
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 11, 2022
Interest in Using the Metaverse Among US Adults, by Demographic, March 2022 (% of respondents in each group)
Note
Respondents were asked, "Based on what you know, how interested are you in using each of the following? The metaverse, a computer-generated environment in which users can interact with each other via virtual reality technology."Methodology
Data is from an April 2022 Morning Consult report titled "National Tracking Poll #2203015." 4,420 US adults ages 18+ were surveyed online during March 3-5, 2022. The data was weighted to approximate a target sample of adults based on age, education level, gender, race/ethnicity, and region. Results from the full survey have a margin of error of +/-1 percentage point.Chart Title
Interest in Using the Metaverse Among US Adults, by Demographic, March 2022 (% of respondents in each group)Publication Date
April 11, 2022
