Affluent
Reports
The Rise of China’s Omnichannel Luxury Consumers
Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.
View this Report
Interviews
Influencers and Exclusivity—Not Advertising—Spark Ultra-Luxury Purchases
Arnold du Toit, founder and CEO of Drive Daddy, discusses how the company got its high-end golf trolley noticed by affluent consumers.
Arnold du Toit
Founder and CEO
Drive Daddy
Charts
There are 283 charts about 'Affluent'
Most Recent Charts
How Much Do US Internet Users Plan to Spend on the 2018 Holiday Season Compared with 2017? (% of respondents, by demographic)
What Social Media Platforms Do US Teens Use? (% of teen social media users, by demographic, April 2018)
US Internet Users Who Own a Smart Speaker, by Demographic, Jan 2018 (% of respondents in each group)
US Internet Users Who Use Select Voice Assistants, by Demographic, Jan 2018 (% of respondents in each group)
What Activities Do Affluent Internet Users in China, the UK and the US Conduct While Shopping In-Store? (% of respondents, April 2018)
More On: Affluent
See All
In Europe, Affluent Millennials Are Changing How Luxury Brands Approach Marketing
Jul 10, 2018
The emergence of millennials with significant disposable income is a key demographic trend across Western Europe, and it is already having a dramatic effect.
The Luxury Hotel Industry's Slow but Steady Start in Digital
Jul 03, 2018
Brian Gore, director of brand and marketing at The Set Hotels, talks about delivering a better brand experience using digital.
Traditional Media Consumed by Affluent Consumers in France, Germany and the UK, 2017 (% of respondents)
Jun 06, 2018
