Affluent
Reports
Report by Man-Chung Cheung Oct 2, 2018
The Rise of China’s Omnichannel Luxury Consumers
Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.
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Interviews
Influencers and Exclusivity—Not Advertising—Spark Ultra-Luxury Purchases
Arnold du Toit, founder and CEO of Drive Daddy, discusses how the company got its high-end golf trolley noticed by affluent consumers.
Arnold du Toit
Founder and CEO
Drive Daddy
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How Luxury Marketers Use Digital Channels to Reach China’s Affluent
Oct 02, 2018
Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.