Affluent
Reports
Report by Man-Chung Cheung Oct 2, 2018
The Rise of China’s Omnichannel Luxury Consumers
Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.
View this Report
Interviews
Influencers and Exclusivity—Not Advertising—Spark Ultra-Luxury Purchases
Arnold du Toit, founder and CEO of Drive Daddy, discusses how the company got its high-end golf trolley noticed by affluent consumers.
Arnold du Toit
Founder and CEO
Drive Daddy
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Devices Used by UK Consumers, by Demographic, Nov 2018 (% of respondents in each group)
UK Social Media User Penetration, by Demographic, Nov 2014-Nov 2018 (% of internet users in each group)
What Are UK Internet Users' Attitudes Toward Digital Ads? (% of respondents, by demographic, Nov 2018)
How Much Time per Week Do UK Internet Users Spend Online? (hours, by demographic, Nov 2018)
Which Devices Do US Affluent Video Viewers Use to Watch Digital Video? (% of respondents, Spring 2017-Spring 2019)
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How Luxury Marketers Use Digital Channels to Reach China’s Affluent
Oct 02, 2018
Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.