Affluent
Reports
The Rise of China’s Omnichannel Luxury Consumers
Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.
View this Report
Interviews
Influencers and Exclusivity—Not Advertising—Spark Ultra-Luxury Purchases
Arnold du Toit, founder and CEO of Drive Daddy, discusses how the company got its high-end golf trolley noticed by affluent consumers.
Arnold du Toit
Founder and CEO
Drive Daddy
Charts
There are 305 charts about 'Affluent'
Most Recent Charts
How Much Time Do US Affluents Spend on Facebook Weekly? (weekly hours, by generation, June 2018)
US Affluents Who Worry About Security Breaches Exposing Their Information to Hackers, June 2018 (index among users of each platform)
US Affluents Who Always Set the Highest Privacy Settings on Their Social Media Accounts, June 2018 (% of internet users, by generation)
US In-Car Voice Assistant Users, by Income, Sep 2018 (% of respondents in each group)
US Adults Who Have Ever Used a Ride-Hailing Service, 2015 & 2018 (% of respondents, by demographic)
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Which Wearable Health Devices Do US Fitness Enthusiasts Own? (% of respondents, by demographic, July 2018)
Oct 11, 2018
How Luxury Marketers Use Digital Channels to Reach China’s Affluent
Oct 02, 2018
Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.
US Internet Users Who Own a Tablet, by Income, Aug 2018 (% of respondents in each group)
Oct 01, 2018
Wallets Full, Shoppers Ready to Crank Up Holiday Spend
Sep 20, 2018
With consumer confidence hovering near record highs, consumers are set to bump up their holiday spending this year.
What Social Media Platforms Do US Teens Use? (% of teen social media users, by demographic, April 2018)
Sep 09, 2018
