Affluent
Reports
Report by Mark Dolliver Feb 15, 2018
US Affluents 2018
Most US affluents are upper-middle class, not super rich, and bear little resemblance to the old fat-cat, top-hat caricatures. They spend carefully, often because they don’t feel solvent enough to do otherwise. Traditional trappings of luxury have limited appeal for them.
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Interviews
For Affluents, Luxury Has to Be Experiential, Not Just Expensive
Steve Kraus, chief insights officer at market research firm Ipsos, talks about the New Age rich.
Steve Kraus
Chief Insights Officer
Ipsos
Charts
There are 223 charts about 'Affluent'
Most Recent Charts
Internet Users in France Who Would Be Willing to Use an Autonomous Car, by Demographic, May 2017 (% of respondents in each group)
Internet Users in France Who Believe Digital Transformation Will Produce Personalized Products, by Demographic, March 2018 (% of respondents in each group)
Consumers in Great Britain Who Own a Smart Speaker, by Demographic, Feb 2018 (% of respondents in each group)
Types of Apps Used Daily by Affluent* Smartphone Users in France, Jan 2018 (% of respondents)
Internet Users in France Who Pay Attention to TV Ads, by Socioeconomic Status, Sep 2017 (% of respondents in each group)
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UK Internet Users' Primary Attitude Toward Digital Ads, by Demographic, Oct 2017 (% of respondents)
May 18, 2018
UK Social Media User Penetration, by Demographic, Nov 2014-Oct 2017 (% of internet users in each group)
May 18, 2018
Devices Used by UK Consumers to Go Online, by Demographic, Oct 2017 (% of respondents in each group)
May 18, 2018
UK Digital Banking User vs. Digital Buyer* Penetration, H2 2017 (% of internet users in each group)
May 16, 2018
Demographic Profile of UK Internet Users, by Device, March 2018 (% of total in each group)
May 08, 2018
UK Internet Users Who Have Used an Ad Blocker, by Demographic, Nov 2017 (% of respondents in each group)
Mar 08, 2018
Affluents: They’re Not Who You Think They Are
Mar 08, 2018
In the latest episode of "Behind the Numbers," eMarketer analyst Mark Dolliver discusses how affluents feel about their finances and how they go about spending their money.
