Affluent
Reports
Affluents in France, Germany and the UK
Affluent consumers are a vital target audience for many brands. This report looks at the media habits and preferences of affluent individuals in France, Germany and the UK, how these groups are changing, and the ways marketers are aiming to reach them.
View this Report
Interviews
Influencers and Exclusivity—Not Advertising—Spark Ultra-Luxury Purchases
Arnold du Toit, founder and CEO of Drive Daddy, discusses how the company got its high-end golf trolley noticed by affluent consumers.
Arnold du Toit
Founder and CEO
Drive Daddy
Charts
There are 266 charts about 'Affluent'
Most Recent Charts
Select Travel and Computer Products/Services that Affluent Consumers in France, Germany and the UK Have Purchased Digitally, 2017 (% of respondents)
Smartphone Activities Conducted by Affluent Smartphone Users in France, Germany and the UK, 2017 (% of respondents)
Types of Consumer Electronics and Luxury Goods that Affluent Consumers in France, Germany and the UK Have Purchased Digitally, 2017 (% of respondents)
Types of Hotels that Affluent Consumers in France, Germany and the UK Have Stayed at for Business vs. Leisure, 2017 (% of respondents)
Frequency with Which Affluent Smartphone Users in France, Germany and the UK Use Select Social Media/Messaging Platforms, 2017 (% of respondents)
More On: Affluent
See AllIn Europe, Affluent Millennials Are Changing How Luxury Brands Approach Marketing
Jul 10, 2018
The emergence of millennials with significant disposable income is a key demographic trend across Western Europe, and it is already having a dramatic effect.
The Luxury Hotel Industry's Slow but Steady Start in Digital
Jul 03, 2018
Brian Gore, director of brand and marketing at The Set Hotels, talks about delivering a better brand experience using digital.
Digital Activities Conducted by Affluent Consumers in France, Germany and the UK, 2017 (% of respondents)
Jul 02, 2018
Traditional Media Consumed by Affluent Consumers in France, Germany and the UK, 2017 (% of respondents)
Jun 29, 2018
Monthly Time Spent with Select Digital Platforms Among US Affluent Internet Users, Nov 2017 (minutes)
Jun 14, 2018
