Resources
About
AI Consumer Adoption Forecast H2 2026
Older Users Emerge as a Key Growth Engine for Platforms and a Growing Target for Marketers
As integration into familiar tools accelerates, AI adoption is broadening beyond early adopters. AI search is growing alongside traditional search, while lower-cost subscriptions expand beyond paid adoption but weaken revenues per subscriber.
Key Question: How quickly will AI adoption grow in the US, and what is driving that growth?
Key Stat: We now forecast 161.5 million US monthly genAI users in 2026—8.6 million more than our March 2026 estimate—as AI’s integration into popular tech products reduces barriers to adoption and brings AI to audiences with lower tech affinity.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
authors
Cindy Liu, Nate Elliott
Contributors
- Eleni Digalaki
- VP, Global Content Operations
- Kyndall Krist
- Senior Copy Editor
- Wendy Malloy
- Director, Reports Editor
- Matt Torpey
- Senior Data Visualization Editor
- Jherr Daven Velasco
- Data Visualization Editor
- Yoram Wurmser
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]