Despite holding more than 50% of the nation's wealth, baby boomers trail Gen X and millennials in consumer spending. They continue to favor traditional in-store shopping, even as digital commerce and AI reshape the purchase journey.

This report provides key forecasts and survey data to help you and your customers understand:

• The financial landscape of baby boomers, including wealth and spending power
• Purchase behaviors, shopping preferences, and the path to purchase
• Preferred shopping channels and payment methods
• Shifts in consumer spending and purchasing priorities
• AI adoption and usage among baby boomers