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November 1, 2021

US YouTube vs. TikTok* Users, by Generation, 2022 (% of population)

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; sales projections; company-specific data; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Featured In

TikTok is eating into YouTube's dominance—here's what marketers should know YouTube ad revenue growth is slowing, but its TikTok competitor Shorts is booming TikTok’s 10-minute videos are the biggest threat to YouTube yet US Social Video Usage 2022

Sources

Insider Intelligence

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Chart Title

US YouTube vs. TikTok* Users, by Generation, 2022 (% of population)

Publication Date

November 1, 2021

Sources

Insider Intelligence

Featured In

TikTok is eating into YouTube's dominance—here's what marketers should know YouTube ad revenue growth is slowing, but its TikTok competitor Shorts is booming TikTok’s 10-minute videos are the biggest threat to YouTube yet US Social Video Usage 2022

Topics

Digital Video Baby Boomers Adults Generation X Millennials Generation Z United States

US YouTube vs. TikTok* Users, by Generation, 2022 (% of population) | EMARKETER