September 16, 2021

Teens/Adults Worldwide* Who Find the Idea of Select Virtual Event Appealing, by Familiarity with the Term "Metaverse", July 2021 (% of respondents)

Methodology

Data is from the September 2021 Wunderman Thompson report titled "Into the Metaverse." 3,011 teens & adults ages 16+ in China, the UK, and the US were surveyed during July 9-27, 2021. Wunderman Thompson, a WPP company, is a digital agency.