The news: Bank of America introduced "Capital Markets Insights" on its CashPro® App for US-based clients, providing a centralized mobile view of market and investment-grade issuance data, per a press release. 

This aims to simplify debt issuance decisions for CFOs and treasurers.

Why it matters: This move is significant in the battle for corporate client retention among top-tier banks. By integrating complex, high-value data—such as the Ted score, which measures the macro backdrop for debt issuance—directly into the widely used CashPro platform, BofA is making itself an indispensable part of a corporate treasurer's daily workflow. 

This information was formerly scattered across multiple sources like emails, phone calls, or third-party channels. Being aggregated on a mobile app will elevate the user experience and reduce friction in the debt issuance decision-making process, strengthening the bank's relationship with its most critical corporate clients.

Our take: Moving all valuable information to one trusted mobile app is a tried-and-true strategy for increasing mobile app engagement and improving customer retention—because those customers don’t need to go elsewhere to accomplish their banking tasks. 

This is an important strategic step to retain and deepen relationships with corporate clients by integrating high-value, previously fragmented capital markets data directly into clients’ workflows.