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Delta Plans AI-Driven Personalized Pricing—Is This Retail's Future? | Reimagining Retail

Audio by Zak Stambor, Marcus Johnson, Suzy Davidkhanian, Rachel Wolff | Sep 17, 2025

In this podcast episode, we discuss the backlash to Delta’s decision to use personalized AI pricing, how consumers feel about dynamic pricing, and if there is a way for retailers to implement it without losing shopper trust. Listen to the discussion with Analyst and guest host, Rachel Wolff, Vice President of Content, Suzy Davidkhanian, and Senior Analyst, Zak Stambor.

Subscribe to the “Behind the Numbers” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, YouTube, Podbean or wherever you listen to podcasts. Follow us on Instagram.

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