September 24, 2019

UK/US Internet Users Who Have Made a Purchase Inspired by an Influencer/Celebrity Post on Social Media, by Generation, Aug 2019 (% of respondents)


This chart shows the percentage of internet users in the United States and United Kingdom who were inspired to make a purchase by an influencer/celebrity post on social media.


Data is from the September 2019 GlobalWebIndex report titled "Influencer Marketing." 2,767 US internet users and 3,568 UK internet users ages 16-64 were surveyed online during August 2019.