ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 12, 2025

Privacy concerns cloud AI enthusiasm among C-suite executives

Article |
 Aug 12, 2025

Marketers tune into podcasts amid a noisy ad landscape

Article |
 Aug 12, 2025

Paxos joins host of fintechs and crypto firms jostling for US banking charter

Article |
 Aug 12, 2025

Private labels go mainstream in everyday essentials

Article |
 Aug 11, 2025

Retailers must prioritize digital to capture August’s back-to-school shoppers

Article |
 Aug 11, 2025

Retail media’s search dominance is growing—but AI may rewrite the rules

Article |
 Aug 11, 2025

CDC shooting underscores growing distrust of the medical establishment for health guidance

Article |
 Aug 11, 2025

OpenAI’s GPT-5 rollout proves product marketing still matters

Article |
 Aug 11, 2025

Retention rate most important to A/B testers

Article |
 Aug 8, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Infopack: Indonesia Commerce Landscape 2025

Trends in Consumer Behavior and Digital Sales

Report by Man-Chung Cheung  |  Aug 12, 2025
Download
Report
Deck
Share
About This Report
Recent data on ecommerce in Indonesia highlights evolving patterns in online purchasing behavior, including social commerce.
Topics
Digital Shoppers & Buyers
Indonesia

Retail ecommerce is a vast and growing business in Indonesia. Consumers are embracing newer formats like social commerce.

This deck provides a collection of the most relevant information about:

  • The size of Indonesia’s retail ecommerce market
  • Digital shopping behaviors in Indonesia
  • Factors consumers in Indonesia consider when shopping online

This deck can help you:

  • Develop commerce strategy, benchmark commerce performance, determine market sizing (brands and retailers)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Man-Chung Cheung

Contributors

Nat Ermino
Madan Kumar
Copy Editor
Wendy Malloy
Director, Reports Editor
Matt Torpey
Senior Chart Editor
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo