August 20, 2019

What Are the Top 3 Social Media Platforms Millennial and Gen Z Leisure Travelers in Select Countries Use to Follow Travel-Related Accounts or Influencers? (% of respondents, by country, July 2019)


Data shows the top 3 social media platforms millennial and Gen Z leisure travelers aged 16-38 use to follow travel-related accounts or influencers. Top platforms in Australia, India, UK and US are Instagram, Facebook and YouTube. In China, the top platforms are Sina Weibo, WeChat and Douyin ... (TikTok).More