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February 4, 2019

Mobile Ad Spending Share in Mexico, by Industry, 2018 (% of total)


Data was provided to eMarketer by Logan.


Data is from the January 2018 Logan "Mobile Report 2017." Logan tracked mobile ad spending on feature phones, smartphones and tablets processed on their ad server in Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guatemala, Mexico and Peru across the following 13 industries: agriculture & livestock, automotive, business & services, clothing & footwear, consumer packaged goods (CPG), education, entertainment, finance, government, medical & health, real estate, retail, seasonal, technology, telecommunications and travel during 2017. Logan is a Latin America-based mobile marketing company.