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Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Jun 10, 2019

Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.