October 1, 2018

Average Time Spent per Day on Select Digital Activities by US Adult Users of Each Medium, 2016-2020 (hrs:mins)


Figures are rounded to the nearest minute. Social network includes all social network activities on desktop/laptop computers and mobile devices. Digital video includes video on desktop/laptop computers, mobile devices and other connected devices, for both work and personal usage. Digital radio ... (desktop/laptop and mobile) includes radio stations with professional or amateur DJs/editors selecting playlists; automated (i.e., without human editors/DJs) playlists; streamed services that create playlists based on user preferences of artists, tracks or genres; personally configured (i.e., set by the listener) playlists; music or other audio content delivered within a website or app (e.g., AM/FM online streams); or audio podcasts (streamed or downloaded). Excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air. Pandora includes time from both Pandora One subscription listeners and free ad-supported listeners. For more of eMarketer's forecasts on this topic, <a href="">click here.</a>More


Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.