Sources from Which Live Streaming Video Viewers in the US vs. Worldwide Stream Live Video, May 2018 (% of respondents)
According a 2018 survey, 43% of viewers in the US used digital streaming subscription platforms or SVOD to watch live streaming content. 52% of worldwide viewers watched live streaming on social platforms and 40% of US viewers used social media.
Data is from the June 2018 Interactive Advertising Bureau (IAB) report titled "Live Video Streaming - A Global Perspective" conducted by On Device Research. 4,200 internet users ages 18+ worldwide were surveyed during April 20-May 8, 2018. Respondents own/have access to a feature phone, desktop/laptop, smartphone, tablet, gaming console, smart TV or video streaming device; watch video digitally on a desktop/laptop, smartphone, tablet or connected TV; and have ever watched live video streaming on a device or platform. Respondents were from Australia, Brazil, Canada, Chile, China, Colombia, Germany, Hungary, Ireland, Italy, Mexico, Peru, Russia, Saudi Arabia, South Africa, Sweden, Switzerland, Turkey, United Arab Emirates, the UK and the US.