Now On Demand, Analyst Panel Webinar: CPG Insights—The Market Drivers You Need to Know for 2019 Nov 13
In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Bitcoin, tech taxes, and a novel you can read on FB Messenger.
Ryan Fagan, director of sales and operations planning at Lowe’s, spoke about how the home-improvement brand overhauled the way it verifies which customers are eligible for discounts.
Rob Gonzalez, co-founder and executive vice president of business development at Salsify, explains how brands can use Amazon reviews—the good and the bad—to their benefit.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?
Brian Gore, director of brand and marketing at The Set Hotels, talks about delivering a better brand experience using digital.
Doin' the Twist—How Innovative Retailers are Adapting to the New Realities of the Twisting Purchase Path Apr 13
In a freewheeling, data-packed conversation, eMarketer and sponsor Jumpshot highlight the ways retailers and ecommerce marketers from multiple sectors have responded to the new customer journey.
A new way to shop; Amazon holiday shopping; and more.
Amazon is a retail giant—or is it a marketplace, a retail and content company, or simply the most customer-centric company on earth? However you classify it, it’s also a digital ad powerhouse, with rapidly growing revenues that currently rank it fifth among all US digital ad firms.
Digital sales will grow faster than any other channel in the UK grocery sector over the next five years, according to IGD. But brick-and-mortar stores—and discounters in particular—will also see some relatively high growth rates.
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
First books, now … mattresses? Amazon and a host of new brands are shaking up the mattress industry and remaking the customer journey. eMarketer’s Andrew Lipsman lays out the facts and data.
Tom Doctoroff, chief cultural insights officer at Prophet, spoke about the drivers of luxury consumption in China.
Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.
Consumers don't necessarily mind going into stores, but they do expect brick-and-mortar retailers to behave differently than they once did. In the latest episode of "Behind the Numbers," eMarketer Analyst Andrew Lipsman discusses what shoppers expect and how retailers can meet them halfway.
eMarketer moderates a special presentation with Danielle King Sherman, vice president at Kelton Global and Bill Schneider, vice president of product marketing at SheerID. Watch as they uncover findings from their latest consumer study which surveyed 1,000 shoppers on what factors motivate them to try a new brand, make a first purchase and shop more frequently.
Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan.
Fashion-focused European ecommerce heavyweight Zalando is launching an Amazon Prime-like paid membership program as it looks to keep ahead of its hard-charging US rival’s share of the region’s digital commerce.
Brick-and-mortar retailers in the UK saw better-than-average foot traffic in April, helped not only by Easter, but also by currency-influenced changes in consumer travel behavior.