30-second TV ad spot costs are falling: Football remains the costliest ad inventory, but viewer pivots to digital are bringing down costs.
New York Times demonstrates steady growth in Q3: Digital subscriptions and content verticals drive revenue as leadership outlines long-term subscriber strategy.
Varied state AI laws complicate compliance. A federal standard could balance innovation with public safety.
Fox Corp. Q3 fueled by political ads and Tubi growth: Live sports and news strategy drives gains, with digital ads growing.
Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.
Election spending caused CPMs to surge: Faced with high costs and a noisy environment, brands experimented with new channels.
Apple feels the pain of Apple TV+ struggles: Its Q4 revenues missed the mark in some divisions including Services, which includes advertising.
Nielsen’s dominance begins to crack: A survey shows advertisers gaining confidence in the measurement firm’s biggest competitors.
Comcast Q3 performance fueled by streaming and live sports: Olympics and Peacock growth attract high-value audiences for advertisers.
Roblox soars in Q3 despite critical reports: The company saw significant user and revenue growth and restated its commitment to child safety.
Roku Q3 results emphasize ad-supported growth: Increased streaming hours and accounts offer advertisers valuable inventory.
Nintendo’s moves into music streaming and pricey alarm clocks feel like filler as fans await the overdue Switch 2.
Meta’s ad revenue soars in Q3, yet costly data center investments and metaverse losses weigh on future profitability.
On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
The US ad industry is at a crossroads. Which path it takes will depend heavily on which candidate is elected.
Netflix Moments boosts social sharing: New feature allows users to save and share scenes, expanding Netflix’s organic reach.
105.3 million people in the US will watch live sports via digital this year, up from 95.5 million last year, per our September 2024 forecast.
Ad-supported streaming is on the rise as viewers opt for cost-friendly options from platforms like Netflix and Disney+. With audience fragmentation increasing, advertisers must adopt smart, performance-driven strategies to stay effective in the evolving connected TV landscape.
By integrating Reuters content, Meta aims to enhance its AI’s credibility and drive ad revenue while carefully reentering the news domain.
Fenty Beauty makes a play for gamers: The brand partnered with Netflix's “Arcane” animated series that’s based on the “League of Legends” video game to roll out a gamer-inspired collection.