This year, we forecast retail sales of cosmetic and beauty products will reach $86.42 billion, a 7.6% increase from 2022. This increase will be driven in large part by in-store sales and luxury beauty categories. But going forward, technology may play a large role in driving online sales.
Hims & Hers defies digital health market odds: The D2C healthcare company grew revenues and membership—and unlike competitors, it’s increasing its marketing and advertising spend.
US social ad spend growth will near 9% this year and return to double digits in 2024, per our forecast. Last year’s 3.6% increase reflects a normalization after 2021’s rapid growth, as well as targeting challenges resulting from Apple’s AppTrackingTransparency framework.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
Satellite connectivity segment emerges from MWC 2023: Apple’s iPhone 14 may have ushered in the ability to access satellites for emergency communications, but the technology is now ripe for wider mainstream applications.
Life Sync lets customers adjust their financial goals on the mobile app to get more accurate advice quickly. But goals that always change can’t be reached.
It wants to develop more adjacent services for the Cash App ecosystem, which could help it maintain its Q4 growth trajectory.
Streamers are raising prices to increase revenues, but Netflix is trying the opposite: The company reduced subscription prices in more than 30 countries as it looks to expand abroad.
TikTok leverages major activations for the Super Bowl and Lionsgate: The new format will have big advertisers eager to participate, but the pop-ups are a problem.
It won’t get much better than low single digits going forward. The next few years will see low growth by historic standards but not to a disastrous extent.
On today's episode, we discuss how UGC can build trust, how measurement and marketing drive product strategy and being authentic to the channel you’re marketing on. "In Other News," we talk about what Twitter’s new round of layoffs mean for the social platform and how Pinterest has been getting on as of late. Tune in to the discussion with our analyst Jasmine Enberg and Jon Oberlander, CEO at Ampush / EVP Social at Tinuiti.
Amazon expands its ultrafast delivery options: The retail giant is investing in same-day delivery amid growing competition from Target and others.
Forty-four percent of US adults plan to spend their normal amount on health and beauty products this year, according to a MetaPack survey. More than two-thirds said they’re not changing their spending on apparel (39%) or on DIY and gardening (34%).
Chinese smartphone brands front and center at MWC 2023: The smartphone duopoly may rule North America, but innovative handsets are expected to make waves in Europe and the rest of the world.
Over two-thirds of retailers plan to ramp up tech investment over the next three years: Priorities include ecommerce and frictionless checkout experiences.
Google unplugs its robotic arm: Everyday Robots is the latest cost-cutting casualty. The timing is risky given Microsoft’s ChatGPT-robotics research and a potentially robust robotics consumer market ahead.
They were aided by high interest rates and low loan delinquencies. But this year, the effects from persistent inflation and the failed mini-budget still lurk.
It launched Tap to Pay on Android a year after it signed on to deploy Apple’s Tap to Pay on iPhone—helping feed demand for softPOS and contactless payments.
Gen Z’s love of Apple is its secret weapon: The cohort should help it build its advertising business for years to come
In a video- and image-centric world, SEO is still the key to allocating marketing budgets, and Google has already done much of the research for you. “Every time Google shows a search result, they are displaying billions of dollars in R&D to understand the customer,” said Wil Reynolds, VP of Innovation at Seer Interactive, speaking at the Paid Search Association annual conference. “Billions that I don't have.”