CMOs are often the first people facing pressure to cut spend in a challenging economy. Marketers need to be able to trim budgets in a way that doesn’t thin out the brand. “A common approach we see during these economic downturns is to cut those upper-funnel tactics…but I really believe this is very shortsighted,” said Laura Brooks, fractional CMO at Made by Nacho, during our recent EMARKETER Summit.
Trump spent less on social media and won anyway: An established political brand and shifting social landscape reduced the need to lean on social platforms.
“Stranger Things” finale marks the end of an era for Netflix: As its flagship series sunsets, the streamer could focus more on reality shows.
Revolve continues upward trajectory: The fashion ecomm beat Q3 expectations, attributing its success to AI, influencer marketing, and strong international sales growth.
Hampered by unclear monetization strategy and rising costs, Apple’s AI push faces steep adoption barriers.
Targeting bias detection and fostering global ties, the UK aims to lead in AI assurance and strengthen its tech sector.
Its GPU dominance and Big Tech partnerships keep Nvidia surging ahead, leaving rivals scrambling in an AI-driven market.
38% of marketers worldwide cite chatbots as the most impactful AI use case for enhancing the digital experience, according to a September 2024 survey by Advanis and Sitecore.
On today's podcast episode, we discuss what could help Snapchat add users in North American again, what a “Simple Snapchat” app could do, and the potential impact of a new “Sponsored Snaps” ad format. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.
TikTok Shop is entering its second holiday season, when it will rely on big brands and livestream commerce to maintain the momentum it's gathered since launching a little over a year ago.
As the relationship between data and AI deepens, both push- and pull-based marketing strategies will benefit.
Retailers face more potential supply-chain shocks as Canadian dockworkers go on strike: That’s in addition to the still unresolved tensions between the International Longshoremen’s Association and East and Gulf Coast ports.
ByteDance’s non-China revenues grow 60%: TikTok’s ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.
Young consumers worry about their parents’ financial health: A study finds that many expect to manage their parents’ finances in just five years. Specific banking products can help.
Payment players clearly believe in the long-term success of crypto payments despite limited adoption
Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.
Franchise Group is the latest retailer to file for bankruptcy: The parent company of banners that include Pet Supplies Plus and The Vitamin Shoppe plans to shutter its American Freight brand.
The UK budget will eat into retailers’ bottom lines: Primark owner Associated British Foods expects its national insurance bill to rise by “tens of millions” of pounds.
The company faces higher losses from the BaaS crackdown and changing dynamics with its fintech partners
Despite an unpredictable political climate, another Fed rate cut looks likely: Members are signaling gradual cuts over time, encouraging consumers to spend just enough to boost the economy—but not so much that inflation again rears its ugly head.