Just 7% of US adults use AI chatbots extremely often or often for health information, while 59% never use them at all, ranking chatbots last among seven major health information sources, according to an October 2025 Pew Research Center survey.
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Become a ClientAmazon's rapid expansion into artificial intelligence, advertising, and supply chain services is prompting analysts to reconsider what kind of company it has become, even as its core retail operations continue to fuel growth across all divisions. "Is Amazon even a retailer anymore?" said our analyst Suzy Davidkhanian on a recent episode of "Behind the Numbers." "It started as a bookstore. It turned into a marketplace. Then it became AWS, and then they started selling their fulfillment services, and then advertising, and now they're making AI chips."
$11 billion Europe bet, faster delivery, and Prime expansion aim to lift overseas share.
$2.25M in tickets for veterans ties brand trust to affluent World Cup fans.
Physicians integrate both general-purpose and clinical AI into daily workflows, increasing pressure on pharma brands to tailor drug content for the distinct requirements and outputs of each AI ecosystem.
TikTok launches events app: The app makes cultural moments interactive, giving advertisers access to deeper data and encouraging more user engagement.
As AI becomes embedded across the media ecosystem, marketers should focus less on the technology itself and more on the data powering it, according to Sean Black, general manager at Audience Path. At EMARKETER’s Ad Buyer Strategies Summit, in conversation with our analyst Yory Wurmser, Black argued that marketers need to look beyond industry buzzwords and understand what AI systems are actually trained on.
ChatGPT ads get cheaper via Criteo: Spending cuts and incentives widen access, positioning Criteo as a go-to AI ad gatekeeper.
Meta turns Reels into series: A new feature tests episodic Reels, aiming to convert scroll-by views into repeat visits and deeper ad value.
WPP’s global rebound: India dominance and Natura LATAM deal fuel recovery aims even as losses linger.