41.2% of US digital buyers ages 35-54 bought pet products online in the past month, well ahead of 18-34s (29.2%) and 55-65s (28.0%), according to a June survey from Bizrate Insights and EMARKETER.
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Become a ClientOn today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to double down, scale back, or simply adjust classic back-to-school tactics. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Analysts Arielle Feger and Rachel Wolff.
Adults ages 18 to 24 make up just 12.7% of US unique visitors to Instagram, barely ahead of the 65+ crowd at 12.2%, according to a July report from Comscore.
The placement contradicts past promises and raises questions about ad-supported features.
Every retailer heading into the back half of 2026 knows consumers are stretched, and most plan to win them through price. That assumption is only partly right. Some shoppers still have room to spend and just need a reason to feel good about it. Others are counting every dollar and have learned to distrust the retailers asking for it. Treating both groups the same, or treating the whole market as simply "trading down," is how a promotion or a pricing strategy that should work ends up falling flat.
A new president will oversee efforts to revive traffic as value deals lose their potency.
Brand breadth, loyalty, and physical stores are helping it take share in a soft market.
Its tokenized deposits enable faster settlement today while positioning businesses for a shared blockchain network.
The new Stablecard platform risks confusing customers and complicating branding.
CPG brands such as P&G are betting consumers won't cut back on wellness spending, favoring premium supplements like Thorne’s over cheaper alternatives.