This summer, Banana Boat rolled out a creator-led campaign to shine some light on consumer attitudes and to promote its “Sheer Sensitive” sunscreen line with social media, retail media networks, and Major League Baseball media channels.
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Become a ClientFinance apps lead Day 2 app activation in North America at 23.76%, the only category besides health & fitness (20.32%) to clear 20% and roughly 3x the return rate of food & drink apps (7.93%), according to a March report from Airship.
New laws and higher costs test Shein and Temu’s playbook.
Specialization and steady client service could help it win more commercial customers.
Holiday spending grows, but price-sensitive shoppers call the shots.
On today's podcast episode, we discuss the scale of the World Cup, how many people in the US will engage with the event, whether the World Cup will spark a surge in sports tourism among Americans, and the best ways for brands to capture fans' attention during the tournament (and other major events). Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasting Oscar Orozco, and Senior Forecasting Analyst Drew Spink. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
This FAQ covers Amazon Ads' scale, its expansion beyond the marketplace, and how advertisers should use it.
This FAQ covers search advertising's scale, the AI-driven traffic shifts reshaping it, and how advertisers should redistribute demand-capture budgets in 2026.
iHeartMedia expands Amazon ties: iHeart taps Amazon’s DSP and shopper data, making audio easier to buy, target, and measure across channels.
Tesla owners get discounts for self-driving miles, testing a new approach to risk