92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.
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Become a ClientShopify has declared Holiday 2026 the first in which agentic shopping goes mainstream: a shopper asks an AI agent to find a gift, compare options and buy it without leaving the chat.
92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.
In today’s podcast episode, we explore how a brand with as much history as Land O’Lakes can stay culturally relevant without getting stuck in nostalgia. We also dive into what real authenticity looks like and how to identify the right things to measure. Tune in for a conversation featuring Suzy Davidkhanian, Vice President of Content and host; Rachel Wolff, EMARKETER Analyst; and Heather Malenshek, Chief Marketing Officer at Land O’Lakes.
The affiliate test could help brands convert existing demand into sales through more authentic recommendations.
Adult-oriented shows will make brand safety complicated.
From Douyin and TikTok to Facebook Marketplace and YouTube, Asia-Pacific offers an array of avenues for social commerce.
Nearly half (46%) of economically strained US adults used a discount or offer from direct mail, according to a September report from Lob.
AI-powered summaries can sway shoppers while revealing product flaws, unmet needs, and competitive gaps.
Exclusive data shows its share of purchase intent clicks is rising as beauty shoppers and LLMs rely on the platform as a primary source.