Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%), according to a January survey from Influencer Marketing Factory.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientMother’s Day shoppers are poised to spend more than previous years, but they’ll be looking hard at prices and using AI to help decide, according to recent studies.
This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.
Accessing a HELOC is just a step toward the next frontier.
While other generations have reduced their housing mobility, banks should note this generation’s flexibility.
SiriusXM and iHeartMedia eye scale: Merger talks aim to pool reach and ad heft as radio revenues stall and digital adoption rises.
Security and privacy concerns top the list of infrastructure barriers to agentic commerce adoption at 42.5%, edging out data quality/readiness (40.2%), according to a December 2025 survey from Logicbroker.
"Returns may feel like a cost center for retailers, but if you don't have the right levers in place and you don't treat it like an opportunity to court a customer, you might never get them back," said our analyst Suzy Davidkhanian on a recent episode of “Reimagining Retail.”
On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: Will leaving Warner Bros. Discovery behind be a good long-term move? Can Netflix double its advertising revenue this year? And will the streaming giant be okay after its co-founder Reed Hastings leaves the company? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Senior Editor of our Marketing and Advertising Briefing, Daniel Konstantinovic. Listen everywhere, and watch on YouTube, Apple, and Spotify.