Microdramas have moved from a Chinese app phenomenon to a mainstream US media habit. This FAQ covers what microdramas are, how big the market is, and where the advertising opportunities sit in 2026.
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Become a Client58% of US adults say a longer driving range would influence them to buy an electric vehicle, and 56% say the same about faster-charging batteries, according to an April survey from MRI-Simmons.
In today’s podcast episode, we discuss the evolving definition of affiliate marketing, the most interesting areas of the space today, and how improvements in measurement have helped position affiliate as a channel that marketers can confidently invest in. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, AWIN President of North America Adam Weiss, and Higher Dose Chief Marketing and Commercialization Officer Ingrid Milman Cordy. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
71% of US shoppers who use AI at least monthly turn to AI assistants when making purchasing decisions, according to an April survey from Profitero.
Secondhand resistance is collapsing on both ends at once. The share of consumers saying they were not at all likely to buy a secondhand gift fell from 68% in 2022 to 51% in 2026, while the share who are "very likely" to do so more than doubled, from 8% to 17%, according to CivicScience.
This FAQ covers Gen X's spending power, digital behavior, and what authentic marketing to this generation looks like in 2026.
Its $3T opportunity hinges on turning existing banking ties into deeper investment relationships.
Brands can’t count on China to drive demand until financial markets stabilize and the pressure on affluent consumers eases.
A recent Supreme Court ruling could raise broker insurance and vetting costs, making transportation more expensive.
Gen Z favors multimedia streaming bundles: Marketers should evaluate audiences inside each package rather than treating reach as a proxy for brand fit.