Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
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Become a ClientOgilvy's global survey found that the consumers who choose their favorite brand 75% of the time or more aren't primarily motivated by rewards mechanics. Instead, they're motivated by something harder to manufacture: The belief that the brand actually shares their values, improves their lives, and understands their world.
OpenAI tells investors ads will hit $2.5 billion this year and $100 billion by 2030, betting scale offsets steep costs.
Exits and audit fallout adds to doubts about The Trade Desk's open-web pitch as walled gardens seize market share.
CSAM scanning halts as the ePrivacy Directive expires, complicating child safety as Greece and others eye youth social bans.
Amazon's 71.8% catalog share and 132.7 million ad-supported viewers make Prime Video hard to ignore.
61% of US retail business decision-makers use media mix modeling to measure incrementality, according to December 2025 data from Feedvisor.
On today’s podcast episode, we discuss the difficulty of defining a department store, what to keep or discard from the old model, and how success should be measured. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Paul Briggs, and Analyst Rachel Wolff.
The path to purchase describes how consumers move from initial awareness to buying a product or service. In 2026, that journey looks nothing like the linear funnel marketers once relied on. Generative AI (genAI) tools, social commerce platforms, and compressed decision cycles are creating new routes to conversion that bypass traditional search-and-browse patterns. This FAQ examines what is driving these shifts and how marketers can adapt.