In today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into a lifestyle brand? What if Google starts paying for the content its AI uses? Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, and Principal Analysts Nate Elliott and Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
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Become a ClientLuxury beauty brands can no longer afford to operate like traditional fashion houses in the social media era. Instead, they must adopt the agility of indie brands while protecting their heritage and authority.
Health and beauty ad spending jumps 50%+, while electronics swing with demand cycles, according to our industry KPI data.
A foundational shift in technology is pushing big decisions for banks.
It remains to be seen if these more sophisticated bots can compete with general-purpose AI tools.
The industry is finally getting on board with crypto assets.
GenAI health users will jump 37% YoY in 2026, but most queries will still begin on search—forcing marketers to balance SEO with AI discovery.
Future doctors will likely prescribe nutrition alongside drugs, but without insurer funding, prescribed meals will have limited impact.
A new DOJ probe could simplify NFL ad buys—or hand fewer partners tighter pricing control.
When consumers notice AI-generated content in brand marketing, they're four times more likely to trust the brand less than more, 31% versus just 7%, according to a December 2025 survey from Klaviyo and Datalily.