AI automation and consolidation are shrinking advertising roles, while new openings demand broader technical skills and industry ties.
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Become a ClientPhysical stores still account for the vast majority of retail sales, but their role is evolving beyond the transaction. HUGO BOSS shows how immersive experiences can turn stores into destinations and give consumers new ways to engage with a brand.
Search is the primary way 34% of US shoppers navigate retailer websites, well ahead of promotions and deals at 23%, according to an April survey from Profitero.
On today’s podcast, we discuss how David’s Bridal is expanding across the wedding journey—from new services and revenue streams to different retail formats—while staying grounded in what customers actually want. What does it take to earn permission to enter new categories, stand out in a crowded market, and use customer insight to shape where a business grows next?
Potential forays into hospitality and other sectors aim to deepen engagement, but success depends on revitalizing core brands.
If AI-generated carts catch on, product placement could matter before shoppers ever see search results.
Chewy gains recurring sales, while Petco’s perks reset shows why redemption is not the goal.
A clunkier ordering experience shows how quickly poor mobile design can undermine loyalty and sales.
Marketers can focus holiday budgets on consumers most likely to visit stores and buy.
Consumers fear rejection more than the data warrants, leaving qualified applicants on the sidelines.