In August 2026, we analyzed 4,480 ChatGPT responses across 16 B2B software and platform categories to compile the AI Visibility Index.
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Become a ClientIn today’s podcast episode, we discuss the future of digital — what data points best tell the story of AI consumer adoption so far, which stats best explain how AI is actually impacting marketing, the most important factors marketers need to consider as we move from an SEO to a GEO world, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Insights Stephanie Paterik and Principal Analyst Yory Wurmser. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Beauty has proven resilient even as consumers become more intentional with spending, prompting retailers from Old Navy to CVS to expand their beauty strategies. But social platforms like TikTok and YouTube have rewired the path from discovery to purchase, reshaping how consumers find, research, and buy beauty products.
Next week, Advertising Week New York will be buzzing with brand leaders, agency executives, tech experts, and creators, all offering perspectives from the front lines on how the media playbook is changing and how making personal connections with customers is still possible amidst all the noise. This fall marketers are bracing for big changes brought on by AI transformation, social media, and the maturing creator landscape. AI discoverability is on everybody’s radar, building on presentations this month at EMARKETER’s Future of Digital summit.
Brands and retailers both drive revenue by serving and engaging customers, yet separate teams within each organization serve different functions and reach customers through different channels. Commerce media experts who spoke at a recent conversation hosted by Mars United Commerce described ways to bring these competing interests closer. Commerce media combines two traditionally separate areas: the channels brands use to communicate with customers, and the touchpoints and data retailers use to engage shoppers and drive purchases. When brands align internally around commerce media strategies, they bring these teams together and move the organization closer to shared revenue goals.
The move adds to fragmented youth social media rules, making contextual ads a safer route for reach.
40% of US paid media marketers invested additional resources in audience research and segmentation to improve campaign performance, just ahead of AI tools for paid media (39%), according to a May survey from Unbounce.
Wider access could bring more clutter and ad fatigue, making creative rotation critical to performance. Read
Game Day and other activations help the brand reach students early and keep them engaged.