42% of US TikTok performance ad campaigns now use Tinuiti's Smart+ automated solution, up from just 9% at the start of 2025, according to an October report from Tinuiti.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientOur analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how retailers will be restructuring their commerce media teams and focusing on hard launching their in-store retail media capabilities. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Analyst Arielle Feger and Principal Analyst Sarah Marzano.
Pinterest shifts to yield; its leadership change reinforces focus on performance, commerce, and higher ARPU.
Netflix's spending overshadowed its Q4 results; it beat expectations, but investor focus has shifted to the execution and regulatory risk of the Warner Bros. Discovery acquisition.
54% of US marketers plan to fully implement their generative engine optimization (GEO) strategy within three to six months, according to September 2025 data from Scribewise.
Given the economic climate, value will remain top-of-mind for most consumers through this year. And retailers can tailor loyalty programs and other promotions to answer some economic challenges caused by tariffs and rising prices.
“The way retail media has historically been built has been about setting up an advertising business on a retailer’s owned and operated digital channels,” said our analyst Sarah Marzano on an episode of The CPG Guys.
This FAQ covers how consumers shop on social platforms and what it means for brands.
Threads beats X in daily active users on mobile as Meta’s established ad stack makes Threads a safer long-term bet for community-driven social ads.
Proposed levies on key allies will lead to higher prices and deepen uncertainty for retailers.