YouTube’s long-form game: As videos more than 20 minutes long increase, algorithms and additional ad slots boost long-form appeal.
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Become a ClientMarketers have more reason to consider FAST: Bigger audiences, improving content, and lower CPMs make FAST a reach extender.
Walmart Connect opens up: The company is extending first-party data beyond its DSP, tying off-site buys to in-store sales.
YouTube upends purchase intent for grocery ads: Its share of intent clicks skyrocketed from 2.2% to 55.2%, reversing Meta’s dominance.
Style misfires—not weakening demand—hurt sales, forcing both to focus on execution.
The retailer now offers delivery in 30 minutes or less in select US markets.
Record fuel volumes pull shoppers in, lifting traffic and sales.
As pressure to prove incrementality grows, marketers are rethinking where performance actually happens. The Transaction Moment is gaining attention as a measurable, high-intent opportunity.
Financial confidence slips as income and wealth gaps widen.
Block wants stablecoins to drive crypto use, but consumer uptake will be limited.