Platform algorithm changes or volatility is the top barrier to business growth for creators worldwide, cited by 18% of respondents, just 1 point ahead of lack of consistent brand deals (17%), according to a July 2025 survey from CreatorIQ.
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Become a ClientOur industry KPI data shows CTV QR code scan rates falling from 0.010% to 0.004% in 2025 as ad clutter and fatigue curb second-screen action.
Consideration rises, yet tax credit loss and high prices weigh on sales.
A rumored late June date would heighten pressure on sellers and competitors while easing Amazon’s YoY comparisons.
College sponsors outscore Super Bowl ads, delivering recall near SB leaders at lower cost.
The retailer hopes to leverage TikTok’s beauty influence to drive sales and deepen connections with customers.
Amazon leans into the grocer’s premium brand power.
Its charter application shows fintechs are moving closer to becoming banks, intensifying competition with incumbents.