Youtube Trends & Statistics
YouTube offers advertisers new ways to identify creators and boost content
YouTube is building an influencer engine through new discovery and paid tools that add Gemini search, bulk outreach, and channel takeovers.
TikTok and Tubi partner to bring creators to FAST, opening new doors for marketers
A new TikTok and Tubi partnership moves TikTok talent to FAST, giving brands new IP plays in ad-supported CTV.
Gen Alpha relies on social commerce, but longs for physical retail
Teenagers today are digital natives in the truest sense, but their digital lives reveal surprising nuances about device preferences, social spaces, and emerging technologies that marketers need to understand.
Meta offers monetary incentives for TikTok, Instagram creators to move to Facebook
Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.
Meta, YouTube addiction trial puts social media on the back foot
Formula E puts creators behind the wheel in a live, brand-building race
YouTube for Social Media Teams 2026
Social teams are rethinking YouTube as Shorts surges, both long-form and episodic content gain traction, and generative search reshapes discovery. But legacy silos and cost concerns still hold many back, even as audiences and creators are leaning in.
Disney sells out Oscars ad inventory amid surging live event demand
Disney's Oscars ad inventory cleared early at higher rates, proving live TV still commands premium demand.
Industry KPIs: CTV QR code scan rates fell sharply in Q4 2025
Our industry KPI data shows CTV QR code scan rates falling from 0.010% to 0.004% in 2025 as ad clutter and fatigue curb second-screen action.
Black Consumers' Digital Habits 2026
Black consumers are reshaping streaming, social, and shopping habits. They overindex on key platforms, embrace ad-supported CTV, and blend digital discovery with in-store buying—pushing brands to balance cultural relevance with performance-driven media.
Creator Economy 2026
As brands incorporate creators and influencers into more of their marketing and advertising strategies, they are fueling the growth of the creator economy, while making it more competitive and complex.
YouTube becomes the largest global media platform, drawing more ad dollars than legacy giants combined
YouTube tops global media with $62 billion in revenues and over $40 billion in ads, putting it ahead of Disney and legacy TV combined.
How to build a GEO strategy without buying into the hype
How last year's creator trends are already changing this year's strategies
Podcasts are replacing traditional digital habits as listening time grows
Podcast growth outpaces social, with trusted hosts driving purchases and attention other feeds can’t match.
US Time Spent With Social Networks 2026
US adults will spend slightly more time on social networks this year, but social’s share of digital media time is slipping as streaming video surges.
Industry KPIs: Share of voice for food and beverage brands skyrocket on Facebook
Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.
Latin America Digital Shopping Habits 2026
Our exclusive survey data examines the path to purchase across six markets in Latin America as digital marketplaces, social commerce, and AI reshape shopping behavior.
FAQ on podcasting: Video's rise, CTV growth, and what it means for advertisers in 2026
What began as an audio-only medium now spans video formats, connected TV screens, and creator-driven content that rivals traditional television.
Powerful data and analysis on nearly every digital topic.
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