This benchmark covers how ad buyers can calibrate their total media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.

After years of athleisure dominating closets, denim jeans are back in the spotlight. As brands reinvest in fit, quality, and cultural relevance, the US denim market is set to reach $21.5 billion by 2028, according to Euromonitor International.

Netflix and iHeartMedia are discussing a deal that would allow the popular streaming platform to license iHeartMedia’s video podcasts, shortly after Netflix inked a similar deal with Spotify, per Bloomberg. An expanded video podcast portfolio will unlock new opportunities for marketers if Netflix chooses to sell ad space on podcast content.

Disney channels, including ESPN and ABC, have officially been removed from leading pay TV platform YouTube TV after Disney and Google failed to resolve a distribution dispute. Even as YouTube TV gives subscribers access to a large number of non-Disney channels, its ad effectiveness could be harmed without as broad of a sports portfolio—necessitating cautious investment.

Big media acquisitions and streaming integrations will contribute to consolidation in connected TV (CTV) ad spending.

Canada’s mediascape continues to change as new formats attract younger and older users alike. The GMI report for Canada is a deep dive into the country’s shifting habits relating to time spent with media, media adoption, and device ownership.

US media habits show a split between heavy streaming and enduring live TV. Gaming, immersive tech, and short video add complexity, making the market both advanced and fragmented.

At the Marketecture conference, MiQ’s global VP of strategy and partnerships, Moe Chughtai, said advertisers are finally connecting platforms like Meta, YouTube, and TV through clean room technologies that enable unified measurement. Traditional marketing mix models are being replaced by one- to three-month measurement cycles that allow for real-time optimization and smarter KPI alignment. The result: advertisers can move beyond isolated reporting and toward integrated, cross-platform performance strategies that strengthen confidence in ROI.

From short-form videos to AI-driven targeting, this report reveals how each generation assesses digital ads and whether they act upon them.

As brands level up their influencer marketing efforts, agencies in the space have more opportunities than ever. But they’re grappling with a landscape that is often competitive and convoluted, all while navigating the impact of AI and other shifts.

By the end of 2025, CTV will overtake linear TV in key metrics like viewing share, viewing households, time spent, and content spending. CTV ad spend with then be set to surpass traditional TV spend in 2028.

68% of US ad spending by microdrama apps went to social networks from January to September 2025, according to US ad spend reports from ReelShort, DramaBox, GoodShort, NetShort, and ShortMax, compiled by Sensor Tower.

Influencer marketing is no longer optional—it’s a performance-driven growth engine. As consumer trust and expectations reshape engagement, brands must adapt their strategies to sustain returns in a fast-moving yet maturing channel.

YouTube TV could lose access to Disney networks October 30, including ESPN, Disney Channel, and ABC, as Google and Disney enter a deal-renewal standoff. YouTube TV will become an increasingly risky investment for advertisers if a deal is not reached by the deadline, especially as advertisers turn to sports as a key channel to reach vast audiences but struggle with sports rights fragmentation.

With tighter rules looming for D2C drug ads, pharma must strengthen its marketing efforts to healthcare professionals (HCPs). Delivering data-driven outreach and credible clinical content on digital channels that physicians frequent will be key to sustaining drug awareness and prescriptions amid declining HCP access.

Spanish-language media company TelevisaUnivision reported a rocky Q3, with notable downturns in net income, ad revenues, and overall revenues. TelevisaUnivsion and ViX still offer a compelling value proposition for brands seeking smaller, but influential Spanish-language audiences.

Our exclusive research reveals what factors are influencing the path to purchase for personal care and beauty products.

YouTube added a feature to help users peel themselves away from Shorts. Mobile users can now set a timer for Shorts that will trigger a notification and pause any videos currently playing—though the notification can be easily dismissed. The timer shows short-form’s addictive nature is a double-edged sword for both video platforms and advertisers alike, who could face intense scrutiny from parents—and thus regulators—over teen viewing habits.

Gen X and millennial women are a key force in the personal care and beauty market. They’re outpacing overall market averages across several core product categories, underscoring their importance for brand growth and retailer strategy.

Netflix is making its first big move into the podcast business in a deal with Spotify that will see the popular streaming platform showcase a selection of Spotify video podcasts in 2026. For creators, the partnership will unlock a distribution channel that grants access to a vast and engaged audience—capitalizing on Netflix’s massive user base and the consistent rise in podcast listeners.