Online ads near $1.5 trillion as social outpaces all channels and Meta proves its scale.

Younger consumers respond to GLP-1 ads, but increasing ad spend risks fatigue, making sharper creative and more point-of-care marketing increasingly important.

A recent Pfizer warning shows that regulators are leaning into policing Facebook ads as closely as TV commercials.

Digital media dominates daily consumption, but legacy formats still hold key moments. As streaming, audio, and social media surge, advertisers face a fragmented landscape where attention is growing—but harder to capture.

Only 7% of consumers rate social health information as highly accurate, raising the stakes for healthcare and pharma marketing content credibility.

AI is reshaping brand safety by amplifying risks around placement, accuracy, and authenticity while offering new tools to control them. As automation scales, marketers face a growing tradeoff between performance gains and trust.

Sports content is one of the last bastions of live, appointment viewing. Key data shows who’s watching, which platforms they use, and how they engage with content between events.

New YouTube Stations blend influencer pull with always-on streams, adding premium CTV inventory for brands.

Australia's social media ban is struggling to take hold as users easily circumvent restrictions.

A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok’s value in influencer marketing strategies.

Digital video has taken over the living room the same way it once took over mobile screens. As ad-supported tiers surge and free services gain ground, pay TV is losing relevance—even as digital pay TV trends upward.

As Apple celebrates its 50th anniversary, we dive into how the company has grown as leader in marketing, retail, and services—and what’s next.

Spotify is expanding to visual ads with carousel units and playlist takeovers that aim to prove it can rival YouTube on performance.

With Meta and Google found liable for addictive designs, healthcare marketers and doctors must prepare for concerned parents seeking guidance on preventing social media addiction in their children.

Healthcare and pharma brands must adapt digital marketing for the AI search era, make CTV actionable for older viewers, and align social strategies with how consumers discover health content.

Consumers turn to search engines first for answers to health-related questions, even as social, video, and AI tools gain ground. Meanwhile, streaming TV is reshaping healthcare ad reach. Digital drives health-related action—but trust gaps shadow every channel.

Meta and YouTube were ruled negligent in addiction case as the jury claimed the platforms failed to warn youth—raising legal and reputational risks for advertisers.