Netflix revenues mask engagement strain: Q2 sales rose 13%, but slow viewing gains raise doubts about keeping audiences—and advertisers—engaged.

Rather than creating an out-of-home (OOH) campaign designed to generate social media buzz, travel app Skyscanner did the reverse: It turned an already-viral TikTok moment into a real-world brand experience. The company recently installed a billboard in the baggage claim area of San Juan's Luis Muñoz Marín International Airport, riffing on the viral "First time in San Juan, mi hijo?" audio created by Pittsburgh comedian Bill Stiteler (@saxboybilly18), which continues to soundtrack vacation videos, travel recaps and Puerto Rico getaways across TikTok. The billboard greets arriving visitors with the message: "First time in San Juan, mi hijo? Next time, compare flights and save 30% on average."

Google expands YouTube ad frequency controls: Advertisers can manage exposure across campaign groups, reducing repetitive ads while preserving scale.

CTV is becoming the center of video advertising, but bigger budgets bring demands for measurement, pricing, and performance. Here’s where the market is headed and how advertisers can deliver results.​

Disney+ eyes free streaming: A no-cost tier could draw more viewers, challenge YouTube's lead, and broaden Disney's ad-supported reach.

Netflix seeks new viewing habits: Live channels and bundles aim to lift viewing time as originals lose staying power and engagement cools.

As social networks lean into the roles they play in the ecommerce journey, they are flooding their pipes with commerce content they hope will help them in the emerging agentic era.

Brands are adjusting to a different setting for this year's FIFA World Cup, as fans of the tournament, which runs through July 19, follow the action on a highly fragmented array of channels, forcing brands to come up with creative ways to engage them. “Hosting the tournament in North America, specifically in the States, is pulling fans decisively off traditional broadcast and into digital and connected TV (CTV) to follow along,” said Rod Paolucci, global head of marketing at Channel Factory. In addition to streaming the games on a big screen, many viewers will be checking social media and other feeds on a mobile second screen.

Netflix adds more short-form video offerings: New publisher deals could fill in content gaps and help it compete for daily attention beyond binge viewing.

TikTok’s influence across Western Europe keeps expanding, but its biggest opportunities vary by market. This report explores where user growth, advertising, and social commerce are accelerating.

Spotify expands podcast buying: Amazon DSP now reaches Spotify podcasts, making it easier to add high-attention audio to broader media plans.

This FAQ covers YouTube advertising's scale, formats, and strategy considerations for 2026.

For years, AliExpress has competed in the US largely on one promise: low prices. But its recent Summer Sale suggested the company is looking to broaden that proposition.

While most marketing leaders know AI-driven discovery is reshaping how consumers find brands, almost none of them have built the infrastructure for it. They know a partner is driving discovery. Their systems cannot pay for it. From a partner's perspective, those two positions look identical.

Films, jerseys, and youth soccer extend FIFA value beyond event visibility across channels.

Consumers prefer relatable stories on social media over quick answers, making patient voices key for brands.

Our inaugural Pulse of the Consumer: Food and Beverage survey tracks shopper behavior across food and beverage categories.

The same social media video behaviors that shape other purchases are influencing their health and wellness choices.

AI changes creator playbooks: Cannes Lions showed platforms weaving AI into creator tools as marketers balance scale with credibility.

Media consumption is climbing again after years of slower growth, thanks partly to genAI. New forecasts reveal how AI, streaming video, live sports, and converged TV are reshaping how US adults spend their time—and driving more screen time in the process.