YouTube TV's win against Disney shows marketers that platform scale now shapes where premium sports ads live.

This FAQ examines how shoppable media works, where consumers engage with it, and how marketers should evaluate these emerging formats.

Industry KPI data shows arts and entertainment ROAS peaked in late Q3, with awards buzz lifting efficiency early.

Latin America’s video market is hitting peak penetration as streaming dominates media time. Mobile-first behaviors, platform concentration, and the popularity of short-form video are reshaping media consumption habits.

Gen Alpha’s digital world is built around YouTube, gaming, and creator-led content. This report examines how early immersion, platform controls, and shifting norms are reshaping engagement as the cohort approaches adolescence.

37.2% of US adults say they're most likely to shop via Instagram, making it the top social commerce platform, ahead of TikTok (30.5%), according to a September 2025 survey from Power Digital Marketing.

From facilitating discovery to purchase, content creators play different roles for each generation. This report explores how platform choice, content formats, and trust in creators vary by age and what marketers and retailers can do.

AI is already disrupting programmatic. Generative search is reshaping web traffic, while agentic buying and curated deals redraw how ads are bought and sold. Expect more automation and more premium pipes, but tougher transparency tradeoffs.

Regulatory pressure and political alignment are now influencing programming stability, deal viability, and advertiser confidence one year into Trump's second presidency.

YouTube expands shoppable CTV ads with Google Demand Gen, with new units aiming to convert passive viewing into action without feeling intrusive.

YouTube reaches more people than any other media platform in history. But saturation, slower growth, and rising competition are reshaping its future.

Mexico’s digital ad market is rapidly transforming as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive.

The FTC is appealing the Meta monopoly ruling; but while a breakup would disrupt cross-platform buying, fragmented user attention still weakens the FTC’s hand.

Brazil’s digital ad market continues to transform as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive in the country’s fast-evolving landscape.

Digital video viewing has become the norm, though adoption varies across countries and age groups. Uneven engagement and shifting viewing patterns are reshaping how audiences watch and how budgets follow.

CTRs and CVRs rise with repeated YouTube creator integrations—proving the ability of repeat brand exposure to drive action.

As streaming services capture an increasing share of both viewership and subscription revenues, this FAQ will help marketers understand the terminology and dynamics shaping video advertising in 2026.

Podcast listeners are sought out by marketers for high engagement, and listenership is only set to grow.

Asia-Pacific ad growth will remain steady in 2026 as momentum shifts to digital, retail media, and CTV. Rising demand for premium video contrasts with uneven expansion across fast-growing and mature markets.