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EMARKETER

Infopack: Mobile Apps 2025​

Key Digital Trends and Forecasts​

Report by Chris Keating  |  Nov 26, 2025
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About This Report
Apps dominate mobile activity and are essential for marketers and publishers to reach audiences. Key data shows how app users are shifting, which apps they prefer, and the outlook for consumer spending and ad revenues.​
Topics
Mobile Apps
United States
Table of Contents
Media Gallery

Apps drive most mobile engagement and remain crucial for marketers and publishers to connect with users. New data reveals how the app audience is evolving, which app categories are most popular, and what’s ahead for consumer spending and advertising revenues.​

This infopack provides a collection of key forecasts and survey data to help you and your customers understand:​​

  • How app usage varies by generation​
  • Which apps and which app categories lead the pack​
  • How marketers are approaching app user acquisition​

This deck can help you:​

  • ​​Showcase opportunities to customers (agencies and solution providers)​​​
  • Determine market sizing (brands, agencies, and solution providers)​

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Media Gallery

      authors

      Chris Keating

      Contributors

      Alasdair Denis Carlos
      Rahul Chadha
      Director, Report Editing
      Sakina Thanawala
      Copy Editor
      Matt Torpey
      Senior Chart Editor
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