Tariffs Trends & Statistics

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Abercrombie & Fitch raises sales outlook even as it expects $50 million tariff hit

Abercrombie & Fitch raises sales outlook even as it expects $50 million tariff hit

Article
May 28, 2025

Abercrombie & Fitch opts not to stock up on inventory despite tariff risks: The retailer is staying lean in order to chase trends and maximize full-price sales.

Capri posts sales declines but stays upbeat on brand revival plans

Article
May 28, 2025

Capri eyes recovery with Michael Kors and Jimmy Choo: Quarterly revenue decline is smaller than expected, but challenges could complicate rebound efforts.

Impact of Tariffs on US Retail Media Ad Spending

Impact of Tariffs on US Retail Media Ad Spending

Report
May 28, 2025

With origins in performance advertising and a focus on efficiency, retail media is likely to remain resilient, even amid an economic upheaval exacerbated by US tariffs. However, impacts won’t be evenly felt, leaving some players better positioned to withstand headwinds.

Macy’s turnaround complicated by tariff pressure

Macy’s turnaround complicated by tariff pressure

Article
May 28, 2025

Tariffs overshadow Macy’s turnaround progress: Sales fell less than expected on strength at Bloomingdale’s and Bluemercury, but pressures on discretionary spending could add to department store headwinds.

Nearly half of US adults want brands to fully explain price hikes

Nearly half of US adults want brands to fully explain price hikes

Article
May 27, 2025

48% of US adults want brands to be clear and thorough about price increases, explaining the reasons, including tariffs, according to March 2025 data from Collage Group.

PDD’s profit plunge signals hard times ahead for Temu and Shein

PDD’s profit plunge signals hard times ahead for Temu and Shein

Article
May 27, 2025

Temu parent PDD’s profits fell 47% in Q1 as global and domestic challenges pile up: The company’s operating model is ill-equipped for today’s protectionist trade policies.

Amazon’s ‘Buy for Me’ and Smart CTV Ads Could Drive Growth — If Tariffs Don’t Get in the Way | Behind the Numbers

Audio
May 23, 2025

On today’s podcast episode, we discuss the potential of Amazon’s new Buy for Me feature, which of its new CTV ads will make the biggest impact, and how much tariffs might slow down the online shopping giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.

Auto industry TV spending plunges 24% as tariff pressures pile up

Article
May 23, 2025

The auto industry joins shift to performance-driven channels: Marketers are pulling away from traditional media like TV as tariff pressures mount.

Consumers opt for summer road trips over international getaways as cost concerns rise

Article
May 23, 2025

The summer travel season will look very different this year: More trips are planned, but vacations will be shorter and cheaper.

Impact of Tariffs on US Search Ad Spending

Impact of Tariffs on US Search Ad Spending

Report
May 23, 2025

Search ad spending will not be immune to the economic upheaval caused by the US tariff regime. But it will be less susceptible than other spending areas.

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Retailers rush to bring in goods as tariff uncertainty intensifies

Retailers rush to bring in goods as tariff uncertainty intensifies

Article
May 23, 2025

Tariff uncertainty puts retailers in a tough spot: Merchants are rushing to import goods, risking excess inventory, shortages, or mismatches with consumer preferences.

Softer restaurant traffic in April underscores industry challenges

Softer restaurant traffic in April underscores industry challenges

Article
May 23, 2025

Restaurant visits are declining as consumers worry about their finances: Uncertainty is pushing customers to be more discerning about where they spend their food dollars.

Tariff uncertainty could lead to the first decline in ad spend in 16 years

Article
May 23, 2025

President Trump’s volatile tariff policies have created uncertainty in the advertising market, with forecasters now projecting multiple scenarios for how the rest of 2025 might unfold.

Unpredictability defines Trump administration’s trade playbook

Unpredictability defines Trump administration’s trade playbook

Article
May 23, 2025

Uncertainty reigns under Trump’s ever-changing tariff strategy: The threat of a 50% tariff on the EU could drive up the cost of small indulgences like gorgonzola and pricey machinery used in manufacturing.

Advance Auto Parts stands to gain as aging vehicles drive demand for repairs

Article
May 22, 2025

The average vehicle age keeps climbing in the US: Advance Auto Parts is banking on maintenance and repair to help it steer clear of macroeconomic speed bumps.

Amazon hasn’t seen any signs of consumers tightening their wallets

Article
May 22, 2025

Amazon shrugs off economic pressure: The retail giant says it hasn’t seen any meaningful average selling price increases, nor have shoppers pulled back spending.

Nike returns to Amazon as tariff impact starts to hit

Nike returns to Amazon as tariff impact starts to hit

Article
May 22, 2025

Nike resumes selling on Amazon as tariffs threaten its turnaround: The brand is betting that an expanded retail presence will soften the blow of higher prices.

Ralph Lauren, Canada Goose plan price hikes amid uncertain environment for luxury

Article
May 22, 2025

Ralph Lauren and Canada Goose defied luxury slowdown in Q1: But tariffs and uncertainty could reverse that momentum.

EU eyes €2 fee on small shipments, posing a new hurdle for Shein and Temu

EU eyes €2 fee on small shipments, posing a new hurdle for Shein and Temu

Article
May 21, 2025

The EU proposed a fee on small shipments: The new tax would add to the growing challenges facing Shein and Temu.

Impact of Tariffs on US Social Ad Spending

Impact of Tariffs on US Social Ad Spending

Report
May 21, 2025

US social ad spend will grow YoY in 2025, even as platforms grapple with tariff-related budget cuts from industries that spend heavily on social channels, like CPG and retail.

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