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Tariffs Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tariffs

Consumers opt for summer road trips over international getaways as cost concerns rise

Article
May 23, 2025

The summer travel season will look very different this year: More trips are planned, but vacations will be shorter and cheaper.

Impact of Tariffs on US Search Ad Spending

Impact of Tariffs on US Search Ad Spending

Report
May 23, 2025

Search ad spending will not be immune to the economic upheaval caused by the US tariff regime. But it will be less susceptible than other spending areas.

Retailers rush to bring in goods as tariff uncertainty intensifies

Retailers rush to bring in goods as tariff uncertainty intensifies

Article
May 23, 2025

Tariff uncertainty puts retailers in a tough spot: Merchants are rushing to import goods, risking excess inventory, shortages, or mismatches with consumer preferences.

Softer restaurant traffic in April underscores industry challenges

Softer restaurant traffic in April underscores industry challenges

Article
May 23, 2025

Restaurant visits are declining as consumers worry about their finances: Uncertainty is pushing customers to be more discerning about where they spend their food dollars.

Tariff uncertainty could lead to the first decline in ad spend in 16 years

Article
May 23, 2025

President Trump’s volatile tariff policies have created uncertainty in the advertising market, with forecasters now projecting multiple scenarios for how the rest of 2025 might unfold.

Unpredictability defines Trump administration’s trade playbook

Unpredictability defines Trump administration’s trade playbook

Article
May 23, 2025

Uncertainty reigns under Trump’s ever-changing tariff strategy: The threat of a 50% tariff on the EU could drive up the cost of small indulgences like gorgonzola and pricey machinery used in manufacturing.

Advance Auto Parts stands to gain as aging vehicles drive demand for repairs

Article
May 22, 2025

The average vehicle age keeps climbing in the US: Advance Auto Parts is banking on maintenance and repair to help it steer clear of macroeconomic speed bumps.

Amazon hasn’t seen any signs of consumers tightening their wallets

Article
May 22, 2025

Amazon shrugs off economic pressure: The retail giant says it hasn’t seen any meaningful average selling price increases, nor have shoppers pulled back spending.

Nike returns to Amazon as tariff impact starts to hit

Nike returns to Amazon as tariff impact starts to hit

Article
May 22, 2025

Nike resumes selling on Amazon as tariffs threaten its turnaround: The brand is betting that an expanded retail presence will soften the blow of higher prices.

Ralph Lauren, Canada Goose plan price hikes amid uncertain environment for luxury

Article
May 22, 2025

Ralph Lauren and Canada Goose defied luxury slowdown in Q1: But tariffs and uncertainty could reverse that momentum.

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EU eyes €2 fee on small shipments, posing a new hurdle for Shein and Temu

EU eyes €2 fee on small shipments, posing a new hurdle for Shein and Temu

Article
May 21, 2025

The EU proposed a fee on small shipments: The new tax would add to the growing challenges facing Shein and Temu.

Impact of Tariffs on US Social Ad Spending

Impact of Tariffs on US Social Ad Spending

Report
May 21, 2025

US social ad spend will grow YoY in 2025, even as platforms grapple with tariff-related budget cuts from industries that spend heavily on social channels, like CPG and retail.

TJX stays upbeat as tariffs create opportunity

Article
May 21, 2025

TJX shrugs off tariff impact as consumers choose value: The retailer expects economic volatility to create more opportunities to gain share.

Target cuts outlook as DEI blowback complicates tariff mitigation efforts

Target cuts outlook as DEI blowback complicates tariff mitigation efforts

Article
May 21, 2025

Target’s disappointing Q1 sets the stage for a difficult year: Softer discretionary spending and backlash against its DEI rollback are challenging the retailer’s ability to manage tariffs.

Will Tariffs Make Secondhand the First Choice? | Reimagining Retail

Audio
May 21, 2025

On today’s podcast episode, we discuss how tariffs are impacting the circular economy, if these trends will stick around, and which companies stand to benefit. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Rachel Wolff.

Amazon's new inventory limits hinder sellers' efforts to avoid tariffs

Article
May 20, 2025

Amazon discourages sellers from stockpiling goods with capacity limits: The strategy aims to prevent overload at its fulfillment centers, but it complicates merchants’ tariff mitigation abilities.

Digital ad revenues grew in Q1, but 2025 outlook dims

Digital ad revenues grew in Q1, but 2025 outlook dims

Article
May 20, 2025

Strong Q1 ad results show resilience: But AI, tariffs, and antitrust pressures will reshape how and where marketers spend in 2025.

Over half of marketers will cut ad spend in 2025 in response to global uncertainty

Over half of marketers will cut ad spend in 2025 in response to global uncertainty

Article
May 20, 2025

54% of global marketers are slashing ad spend, says Nielsen: The need for adaptability, rather than bigger budgets, is more prominent than ever.

China’s economy felt the heat from tariffs in April

China’s economy felt the heat from tariffs in April

Article
May 19, 2025

China’s economy felt some effects of Trump’s tariffs in April: Weakening retail sales and factory output show the dangers of a drawn-out trade war.

Retailers pull Memorial Day sales forward

Article
May 19, 2025

Memorial Day sales are live at Amazon, Best Buy, Home Depot, and more: As consumers cut discretionary spending, retailers aim to boost sales through holiday-driven promotions.

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