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TJX stays upbeat as tariffs create opportunity

The news: TJX is humming along as the tough economic climate works to its advantage.

  • Sales in Q1 rose 5% YoY to $13.1 billion, beating FactSet’s consensus estimate for $13.02 billion.
  • Adjusted earnings per share were 92 cents, slightly ahead of expectations for 91 cents.
  • Comparable sales increased 3% YoY, with gains across all divisions and geographies.

Firing on all cylinders: While discretionary spending on the whole remains pressured, discounters like TJX are scooping up a greater share of those dollars thanks to their good-better-best brand selections and treasure hunt experiences, which are winning over consumers of all ages and incomes.

  • Customer transactions grew across the business in Q1, CEO Ernie Herrman said, as shoppers worldwide responded positively to TJX’s value proposition.
  • Foot traffic to the retailer’s stores is outpacing the overall apparel category. Q1 visits to TJ Maxx and Marshalls were up 3.8% and 3.3% YoY, respectively—a stark contrast to the 3.2% decline seen across the rest of the segment, per Placer.ai.

The tariff impact: Unlike the vast majority of retailers, TJX sees tariffs as an opportunity since the off-price model tends to thrive in times of uncertainty.

  • The company expects to gain share because of its ability to maintain a value gap relative to its competitors, which will help draw more value-conscious shoppers looking for deals on their preferred brands.
  • While TJX noted “significant incremental pressure” from tariffs on its Q2 profits due to previously committed inventory orders, it is confident in its ability to offset that impact through smarter inventory buys, diversified sourcing, and higher prices.

Our take: TJX is one of the few retailers likely to benefit from tariffs, at least in the short term. From an inventory perspective, retailers’ current frontloading will create more favorable buying opportunities for the company and its fellow off-price operators. From a demand perspective, any additional pressures on buying power will send consumers fleeing to retailers like TJX that can offer them the best value.

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

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