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Tariffs Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tariffs

Banks shouldn’t forget about ‘the forgotten generation’

Article
Dec 11, 2024

A recent survey revealed that Gen Xers feel the most financially insecure and need specific banking services before the incoming administration takes office.

The Banking & Payments Show: How a Trump administration might impact the banking industry

Audio
Dec 10, 2024

In today’s episode of The Banking & Payments Show podcast, we talk about the most (and least) impactful ways that the new Trump administration might impact the banking sector, and the unintended consequences on mortgage rates and the mortgage industry if tariffs raise the cost of consumer goods and construction materials. Join the discussion with host and Head of Business Development, Rob Rubin, economics correspondent at Politico, Victoria Guida, and our Principal Analyst, Tiffani Montez.

Retailers scramble to craft strategies as the threat of tariffs looms

Retailers scramble to craft strategies as the threat of tariffs looms

Article
Dec 06, 2024

Widespread tariffs could throw the retail industry for a loop next year: That’s forcing retailers and brands to quickly draft their playbooks to minimize the impact on their businesses.

Trump’s tariff plans are expected to drive prices up and reduce consumer spending power

Trump’s tariff plans are expected to drive prices up and reduce consumer spending power

Article
Dec 03, 2024

President-elect Donald Trump’s proposed 10% to 20% tariffs could cause double-digit price hikes across six retail categories, according to the National Retail Federation (NRF) analysis from November 2024.

Tariffs, extreme weather weigh on retailers in Q3

Article
Nov 27, 2024

In Q3, retailers struggled with shopping trends upended by extreme summer weather along with a threat of incoming tariffs. Here’s how they addressed these challenges in their Q3 earnings calls and what it could mean for the industry heading into 2025.

Trump tariffs on Canada, Mexico, and China could upend tech and auto industries

Trump tariffs on Canada, Mexico, and China could upend tech and auto industries

Article
Nov 26, 2024

Trump’s tariffs on key trade partners may drive up prices for semiconductors, EVs, and phones, threatening global supply chains and inflating costs for consumers.

Gap raises full-year outlook as turnaround gains pace

Article
Nov 22, 2024

Gap’s momentum continues into the holiday season: Weather-related headwinds notwithstanding, the retailer’s brand reinvigoration efforts are resonating with shoppers and driving sales.

Retailers rush imports, accelerate supply chain diversification to get ahead of Trump tariffs

Retailers rush imports, accelerate supply chain diversification to get ahead of Trump tariffs

Article
Nov 21, 2024

Trump’s tariffs threaten to upend retailers’ supply chains: Companies are rethinking sourcing and stocking up on goods early to minimize additional costs and disruptions.

Slow EV demand, heavy competition force automakers to downsize worldwide

Article
Nov 21, 2024

Automakers slash jobs as EV struggles mount: Ford, GM, and Stellantis face competition from Chinese rivals and slow EV demand, driving steep layoffs and threatening their bottom lines.

TJX’s holiday quarter starts strong as shoppers seek value, low prices

Article
Nov 20, 2024

TJX’s value proposition won over shoppers of all ages and incomes in Q3: That momentum has carried over into Q4, putting the off-price retailer in pole position to benefit this holiday season.

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China’s stimulus measures boosted retail sales in October

Article
Nov 15, 2024

China’s retail sales ticked up in October: But mixed results from JD.com and Alibaba show that retailers still face significant headwinds.

Economic uncertainty takes its toll on global luxury sales

Economic uncertainty takes its toll on global luxury sales

Article
Nov 13, 2024

Global personal luxury sales will contract this year: That will be the first decline since the Great Recession as weak spending in China weighs on the broader market.

Trump’s tariffs threaten luxury sales in the US and China

Trump’s tariffs threaten luxury sales in the US and China

Article
Nov 08, 2024

Trump’s proposed tariffs could add to luxury’s troubles: The move would curb US consumers’ buying power and potentially dampen Chinese consumer sentiment further.

What Harris or Trump wins could mean for US financial institutions

Article
Oct 01, 2024

Banks should plan to adjust their products to meet changing customer needs and sentiment, while considering changing financial regulation.

US tariff shift could affect Temu and Shein ad spending

Article
Sep 19, 2024

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

Analysts Weigh In: How Brexit Will Impact the Retail Market

Article
Feb 02, 2020

As the realities of Brexit finally hit, will the purse strings tighten?

China No Longer Expected to Overtake US in Retail Sales in 2019 Amid Trade War

Article
Jun 24, 2019

The trade war between the world’s two largest retail markets is taking its toll, especially on China. Coupled with a slowing domestic auto market, the trade war is hurting the country's retail sales. In our latest worldwide retail forecast, we have cut our outlook for China and the US. As a result, China will not surpass the US in total retail sales this year, as expected in our Q4 2018 forecast. That milestone will likely not happen until 2021.

Digital Ad Spending in China 2018

Digital Ad Spending in China 2018

Report
Nov 14, 2018

Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.

Trade War Will Have Little Effect on Cross-Border Ecommerce

Trade War Will Have Little Effect on Cross-Border Ecommerce

Article
Nov 07, 2018

Despite looming tax changes to cross-border ecommerce goods set to go into effect in January, eMarketer expects strong demand for overseas goods in China to continue. In fact, in its latest forecast on China, eMarketer has raised its growth projections for 2019.

Will New Tariffs Create a Taxing Holiday Season?

Will New Tariffs Create a Taxing Holiday Season?

Article
Sep 25, 2018

On Monday, the proposed $250 billion in tariffs on over 6,000 categories of Chinese goods became reality. China promptly retaliated with a tariff on $60 billion worth of US imports. With the holiday shopping season looming, it's still uncertain how much these tariffs will affect holiday sales, but also consumer perception and marketing campaigns.

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