Tariffs Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tariffs

How rising prices are shaping consumers’ grocery shopping habits

Article
Feb 12, 2025

Egg prices are up, and so are consumers’ concerns about affording groceries amid rising cases of avian flu, inflation, and President Donald Trump’s tariffs. Here’s how grocery shopping may change in the year ahead and what retailers need to know.

Strong holiday sales help Shopify beat expectations

Article
Feb 11, 2025

Shopify’s Q4 sales accelerate 31%: The company expects Q1 sales to grow in the mid-20% range as it ramps up efforts to attract major brands like Goop and Reebok to its ecosystem.

Chinese ecommerce giants look to Asia-Pacific amid US, EU hurdles

Article
Feb 10, 2025

Chinese ecommerce platforms seek new paths for growth: Temu expands into South Korea amid challenges in Western markets.

Tariffs will reshape consumers’ spending habits

Article
Feb 10, 2025

Three-quarters of consumers will reduce spending if tariffs lead to higher prices: Dining out, apparel, and live entertainment are the most likely candidates for cutbacks.

Meta and Google could feel the impact of Chinese tariffs

Article
Feb 06, 2025

Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the companies’ top ad spenders.

Temu and Shein face an extremely difficult environment

Article
Feb 05, 2025

Challenges mount for Temu and Shein: Both are facing crackdowns by US and EU regulators that could severely curb their long-term prospects.

Calvin Klein parent PVH is caught in the middle of the US-China trade war

Article
Feb 04, 2025

Calvin Klein owner PVH blacklisted by China in retaliation for US tariffs: The company could be forced to exit the country, depriving it of an important growth market.

Google faces China antitrust probe as trade war escalates

Article
Feb 04, 2025

Despite having little presence in China, Google faces an antitrust probe amid a rising trade war, suggesting regulatory pressure could be used as a geopolitical bargaining tool.

President Trump’s predictable unpredictability means banks can play an important role

Article
Feb 04, 2025

Though Trump did as he promised, many banking customers are on edge.

Levi Strauss prepares for uncertainty in 2025 even as demand ticks up

Levi Strauss prepares for uncertainty in 2025 even as demand ticks up

Article
Jan 30, 2025

Levi’s delivers downbeat outlook as uncertainty roils retail industry: The company expects potential tariffs, FX headwinds, and higher taxes to weigh on its 2025 performance.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Economic worries overshadow China’s Lunar New Year prospects

Economic worries overshadow China’s Lunar New Year prospects

Article
Jan 27, 2025

China manufacturing activity contracts ahead of Lunar New Year: While the blip may stem from holiday closures, it’s a worrying sign as the threat of tariffs looms large.

Shein struggles to move IPO forward amid broader growth challenges

Shein struggles to move IPO forward amid broader growth challenges

Article
Jan 27, 2025

Shein stumbles under UK regulators’ scrutiny: The ecommerce platform failed to relieve concerns about forced labor in its supply chain as it prepares for a more challenging operating environment.

Consumers eye essentials as threat of tariffs looms

Consumers eye essentials as threat of tariffs looms

Article
Jan 23, 2025

Almost one-third (31%) of US consumers would prioritize spending on essential items this year if a trade war or tariffs increased the price of products they regularly purchase, according to a January survey from First Insight.

What the 2024 holiday season tells us about the year ahead: Divided sentiments, tariff troubles, and AI insights

Article
Jan 21, 2025

With the holiday season in the rearview mirror, our analysts are already looking ahead to what the rest of this year—including the 2025 holiday season—will look like. This year will be defined by unpredictability, as President Trump begins his second term during a time of mixed consumer sentiments. Here are four trends our analysts expect will continue in 2025.

How Trump’s return to office will affect tariffs, TikTok, Big Tech regulation, pharma advertising, and crypto

How Trump’s return to office will affect tariffs, TikTok, Big Tech regulation, pharma advertising, and crypto

Article
Jan 16, 2025

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

Retailers enjoyed solid end to 2024, but 2025 brings new challenges

Retailers enjoyed solid end to 2024, but 2025 brings new challenges

Article
Jan 16, 2025

Solid December sales cap a year of healthy retail growth: But 2025 could be a different story, as tariff concerns keep all but the wealthiest consumers from spending freely.

A port strike may be off the table, but retailers still face plenty of logistics and supply chain challenges this year

Article
Jan 09, 2025

Logistics and the supply chain will take center stage this year: While a port strike may be off the table, rising costs and geopolitical tensions will force retailers to make hard choices.

Trump’s tariff threats create stress and uncertainty

Trump’s tariff threats create stress and uncertainty

Article
Jan 09, 2025

Tariffs will upend the status quo: Retailers need to brace themselves for a new era of protectionist trade policies that drive up costs and eat into consumers’ spending power.

Deal-seeking shoppers powered holiday ecommerce sales to record high

Article
Jan 07, 2025

Retailers ended 2024 on a high: Holiday ecommerce sales surged by nearly 9% YoY as steep discounts and tariff fears spurred spending.

India mulls increased incentives to entice electronics manufacturers

Article
Jan 06, 2025

India’s government considers new subsidies, reduced tariffs to boost local production: The measures will make the country more attractive to manufacturers looking for China alternatives.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or