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Tariffs Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tariffs

Canadians are buying fewer American products

Article
Mar 03, 2025

Canadian consumers boycott American products as tariff threat looms: Anti-US sentiment is pushing consumers to buy local—a trend likely to continue in countries targeted by Trump’s tariffs.

FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands

FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands

Report
Feb 28, 2025

US President Donald Trump’s shifting trade policies will have ramifications for US brands that do business with Latin America. This FAQ addresses the most pressing questions for companies as they navigate new tariffs, supply chain disruptions, and the potential rise of new competitors.

Small business tariff suspicions, private label prowess, TikTok Shop tunes and other key stats from this week

Article
Feb 28, 2025

This week, small businesses express concerns about President Trump’s policies, private label brands gain traction, and Gen Z embraces AI for shopping. Meanwhile, TikTok music influences purchases, and excessive advertising drives cart abandonment.

Urban Revivo’s global expansion signals new playbook for Chinese retailers

Article
Feb 28, 2025

Chinese retailers continue to see the US as an expansion opportunity: But they face higher barriers to entry, including the need for a fully diversified supply chain.

Canada’s Big Six bank earnings for Q1 show caution amid trade uncertainty

Article
Feb 27, 2025

As their clients await the impacts of tariffs, banks set aside money for losses.

TJX is poised to benefit from tariffs and economic uncertainty

Article
Feb 26, 2025

The challenging retail environment is fuel for TJX: The off-price retailer sees greater opportunities to attract shoppers amid tariff threats and declining consumer confidence.

Shein’s shrinking profits add to mounting challenges

Shein’s shrinking profits add to mounting challenges

Article
Feb 24, 2025

Shein is in trouble: The fast-fashion marketplace’s profits fell nearly 40% in 2024, even without the impact of de minimis changes and higher US tariffs.

Tariffs will be a major shock to the Canadian economy

Article
Feb 21, 2025

Tariffs threaten Canada’s retail sales recovery: Confidence is falling as consumers brace for higher prices and economic upheaval.

Tariffs, Temu, taking to Google and other key facts from this week

Article
Feb 21, 2025

This week, consumers are concerned about tariffs but continue shopping via mobile and on low-price retailers associated with China. Consumers are also less focused on fast delivery and flocking to Google for reviews.

Walmart forecasts slower growth as economic uncertainty challenges consumer spending

Walmart forecasts slower growth as economic uncertainty challenges consumer spending

Article
Feb 20, 2025

Walmart ended 2024 on a high note: But 2025 could tell a different story, with tariff uncertainty and economic volatility on the horizon.

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The Future of Digital 2025: ​Latin America

The Future of Digital 2025: ​Latin America

Report
Feb 19, 2025

Latin America’s digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region’s digital economy to new heights, the runway for growth remains long.​

Temu’s troubles, BNPL discovery, AI’s Super Bowl flop and other key stats from this week

Article
Feb 14, 2025

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, Temu and Shein get a scare, consumers use buy now, pay later (BNPL) apps to discover new products, and Super Bowl viewers don’t really care about ads for AI products or services.

How rising prices are shaping consumers’ grocery shopping habits

Article
Feb 12, 2025

Egg prices are up, and so are consumers’ concerns about affording groceries amid rising cases of avian flu, inflation, and President Donald Trump’s tariffs. Here’s how grocery shopping may change in the year ahead and what retailers need to know.

Strong holiday sales help Shopify beat expectations

Article
Feb 11, 2025

Shopify’s Q4 sales accelerate 31%: The company expects Q1 sales to grow in the mid-20% range as it ramps up efforts to attract major brands like Goop and Reebok to its ecosystem.

Chinese ecommerce giants look to Asia-Pacific amid US, EU hurdles

Article
Feb 10, 2025

Chinese ecommerce platforms seek new paths for growth: Temu expands into South Korea amid challenges in Western markets.

Tariffs will reshape consumers’ spending habits

Article
Feb 10, 2025

Three-quarters of consumers will reduce spending if tariffs lead to higher prices: Dining out, apparel, and live entertainment are the most likely candidates for cutbacks.

Meta and Google could feel the impact of Chinese tariffs

Article
Feb 06, 2025

Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the companies’ top ad spenders.

Temu and Shein face an extremely difficult environment

Article
Feb 05, 2025

Challenges mount for Temu and Shein: Both are facing crackdowns by US and EU regulators that could severely curb their long-term prospects.

Calvin Klein parent PVH is caught in the middle of the US-China trade war

Article
Feb 04, 2025

Calvin Klein owner PVH blacklisted by China in retaliation for US tariffs: The company could be forced to exit the country, depriving it of an important growth market.

Google faces China antitrust probe as trade war escalates

Article
Feb 04, 2025

Despite having little presence in China, Google faces an antitrust probe amid a rising trade war, suggesting regulatory pressure could be used as a geopolitical bargaining tool.

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