Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Tariffs Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tariffs

Foreign automakers have few avenues to avoid tariffs

Article
May 12, 2025

Tariffs are a heavy burden for foreign automakers: Toyota, Nissan, and Mazda are among the companies that stand to be hit hard by punishing US auto duties.

US, China agree to temporarily reduce tariffs

Article
May 12, 2025

On Monday, US and Chinese officials reportedly announced a significant reduction of the recent tariffs that have led to economic uncertainty around the world.

Rising prices on everything from jewelry to trucks prompt shoppers to demand transparency

Rising prices on everything from jewelry to trucks prompt shoppers to demand transparency

Article
May 09, 2025

The cost of everything from Pandora jewelry to Adidas sneakers is rising: The trend is poised to accelerate as tariff-hit goods arrive at US ports—and shoppers have taken note.

AppLovin exits gaming to go all-in on mobile advertising

Article
May 08, 2025

AppLovin beat Q1 expectations and exited gaming: The company is now all-in on adtech, led by AXON’s rapid growth.

Retailers lean into cost-conscious influencer strategies

Article
May 08, 2025

As retail spending slows down, consumers are increasingly using the same feeds that fuel impulse shopping to bond over the collective desire to curb their spending. This makes an influencer strategy embedded in value and relatability crucial.

Tapestry bets on Coach brand heat to help it thrive amid uncertainty

Article
May 08, 2025

Tapestry dismisses impact of tariffs on FY performance as “immaterial”: The Coach parent projected healthy growth as more Gen Zers and millennials pay full price for its bags.

US-UK trade deal could aid some businesses, but questions remain

US-UK trade deal could aid some businesses, but questions remain

Article
May 08, 2025

The US and UK tout a trade agreement—with a few caveats: The proposal would offer the UK some tariff relief while giving US businesses access to a $5 billion market opportunity, but it’s not a done deal.

Amazon Haul plots international expansion

Article
May 07, 2025

Amazon Haul expands overseas as de minimis uncertainty clouds domestic prospects: The low-cost marketplace is now available to UK and Saudi Arabian shoppers.

Fintech’s $10.3B Q1 funding haul looks less impressive under the hood

Article
May 07, 2025

Funding hit a two-year high, but the concentration among megarounds points to deeper problems in the startup funding space

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Price Wars: Attack of the Private Labels | Reimagining Retail

Audio
May 07, 2025

On today’s podcast episode, we discuss how tariffs will impact private labels, if private label still a synonym for “affordable”, and some unofficial awards for the 5 most interesting private label players. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Analyst Arielle Feger.

SNAP rollbacks could shrink grocery baskets and curb discretionary spend

SNAP rollbacks could shrink grocery baskets and curb discretionary spend

Article
May 07, 2025

SNAP rollbacks could shrink grocery baskets and curb discretionary spend: With household spending already under strain, further benefit cuts risk triggering a broader pullback in consumer demand.

Shein, Temu sales slide after tariff price hikes

Shein, Temu sales slide after tariff price hikes

Article
May 07, 2025

US sales on Shein and Temu fell sharply following price increases: The decline is an unwelcome sign as both marketplaces fight to stay relevant with shoppers.

Tariffs give ThredUp a tailwind as it rethinks model to capture market share

Tariffs give ThredUp a tailwind as it rethinks model to capture market share

Article
May 07, 2025

ThredUp sees a big opportunity ahead: Steep tariffs on China and the closing of the de minimis loophole will drive up prices for new products, which could be a boon to the resale platform.

Ford pulls guidance, projects $1.5 billion hit due to tariffs

Ford pulls guidance, projects $1.5 billion hit due to tariffs

Article
May 06, 2025

Ford expects tariffs to take a $1.5 billion bite out of profits: That’s in spite of its sizable US manufacturing base, which bodes ill for its globalized competitors.

How tariffs and economic uncertainty could impact the creator economy

Article
May 06, 2025

Tariffs make content creation a riskier gig: If brand deals dry up, creators could seek more traditional career paths.

Marketers pull back from branding to focus on performance

Marketers pull back from branding to focus on performance

Article
May 06, 2025

Marketers are cutting branding spend in favor of performance media: Search and retail win as caution dominates strategy.

Shein and Temu increase European ad spend as tariffs upend US strategy

Shein and Temu increase European ad spend as tariffs upend US strategy

Article
May 06, 2025

Shein and Temu pull back US digital ad spending, shift to Europe: The change shows how geopolitical tensions trickle down to business operations.

Tariffs wilt florists’ profits this Mother’s Day

Tariffs wilt florists’ profits this Mother’s Day

Article
May 06, 2025

US consumers will spend $3.2 billion on flowers this Mother’s Day: While NRF’s forecast is flat YoY, florists face tighter margins as tariffs drive up costs.

Americans could see a quieter July Fourth and fewer gifts under the tree as China trade war drags on

Americans could see a quieter July Fourth and fewer gifts under the tree as China trade war drags on

Article
May 05, 2025

The growing trade war could dim America’s birthday and beyond: With flags and fireworks largely produced in China, July Fourth may be quieter—and holiday gifts scarcer.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or