Tariff-related price hikes are coming, CPGs warn: P&G, Keurig Dr Pepper, and Nestlé are among the companies planning to raise prices to offset cost increases.

With device price hikes looming, carriers are betting on their service-first models but may need to fight harder to retain cost-conscious customers.

Wealthier consumers are trading down: This could favor retailers that blend value and premium offerings with tailored merchandising and pricing.

On today’s podcast episode, we discuss (now that tariffs are here), how they’re impacting consumer behavior, some unexpected outcomes, and the numbers that will guide retailers in the months ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analyst Rachel Wolff and Senior Analyst Zak Stambor.

Tesla struggles to keep up as production challenges, Musk controversy hurt sales: The company is in a difficult spot as tariffs threaten to curb demand further and jack up production costs.

Kimberly-Clark forecasts $300 million hit from tariffs: But the company will not pass the cost onto consumers as it looks to maintain volume growth in a difficult environment.

Planning for the holidays may be harder this year as tariffs cast a shadow over both consumers and retailers. “As of right now, we’re seeing a lot of unusual consumer behavior that’s likely to persist as long as tariff uncertainty persists,” said our analyst Sky Canaves, author of our “US Holiday 2024 Recap and 2025 Preview” report. Still, there are steps retailers can take to prepare. Here are three key strategies to help navigate a challenging holiday season.

Tariffs will hurt US economic growth this year: The IMF expects growth of just 1.8%, as the trade war and rampant uncertainty chill consumer and business spending.

“Made in USA” is front and center for new Men’s Wearhouse collection: Tariffs are sharpening consumers’ focus on sourcing—and the menswear and rental products retailer leans in.

Inflation causes Gen Z shoppers to rethink when and where they shop: Growing financial strain is forcing shoppers to adjust their spending habits.

CTV ad spending to grow 16.8% in 2025: While economic uncertainty and an increasingly fragmented ecosystem remain concerns, CTV promises success.

Global gains power L’Oréal past expectations as US market cools: CEO Nicolas Hieronimus flagged slowing beauty demand and US retailer constraints but noted the brand is well positioned to handle tariff-driven disruptions.

Netflix Q1 proves its resilience amid economic volatility: Strong revenue growth is setting the company up to weather uncertainty.

Brands keep quiet on sustainability this Earth Month: Green initiatives among retailers are few and far between due to anti-ESG campaigns and tariff concerns.

Abbott estimates millions in tariff costs, but may blunt some effects with $500 million investment in new US manufacturing: Pharma manufacturers currently under reprieve should pay attention to medtech industry effects and strategy shifts.

There’s little relief in store for the housing industry: Housing starts plunged in March, while the country’s largest homebuilder warned of weak demand.

Tariffs imperil beauty industry just as post-pandemic boom slows: Costs are expected to spike as duties hit key imports, leaving brands scrambling to maintain sales without alienating price-conscious buyers.

Retailers are feeling the ripple effects of new tariffs as consumers brace for higher prices. While some shoppers accept the trade-off, many are already adjusting their habits—from cutting back on fast food to seeking out deals. To stay competitive, brands must focus on value, transparency, and smart messaging. Here are five key stats on how tariffs are shaking things up.