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Tariffs Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tariffs

DoorDash looks to acquire Deliveroo even as tariffs roil consumer spending

Article
Apr 28, 2025

DoorDash makes $3.6 billion bid for Deliveroo despite global economic uncertainty: The delivery company hopes to broaden its international reach at a time when consumers are cutting restaurant spend.

M&A activity fell sharply in 2024, says new study

M&A activity fell sharply in 2024, says new study

Article
Apr 28, 2025

M&A activity in the marcom space fell 37% in 2024: The decline shows a field in peril—but preparing for a rebound promises success.

Retailers, shoppers navigate a shifting tariff landscape

Article
Apr 28, 2025

President Donald Trump’s shifting stance on tariffs has created a volatile environment for both consumers and retailers. With some Chinese goods facing tariffs as high as 245% and a blanket 10% on most imports, the market is seeing rapid shifts in consumer behavior, supply chains, and strategic planning.

Tariffs cause Amazon sellers to adjust Prime Day strategy

Article
Apr 28, 2025

Amazon sellers rethink Prime Day participation: With tariffs wreaking havoc on their profits and ability to plan, merchants expect to reduce discounts or skip this year’s sale entirely.

Reality Labs takes a hit as Meta trims VR staff before earnings report

Article
Apr 25, 2025

Meta axes VR jobs as Reality Labs flounders: Over 100 workers, including staff behind the “Supernatural” fitness app, were cut as the firm pivots away from costly metaverse efforts.

Shoppers may abandon Temu, Shein amid price hikes

Article
Apr 25, 2025

Low-cost online marketplaces like Temu and Shein have surged in popularity across the US in recent years, and starting today, both retailers have enacted price hikes due to rising import costs As of January 2025, 44% of US adults have shopped on Temu, while 31% have purchased from Shein, according to data from Morning Consult. Competitive pricing is a key draw for consumers.

Tariffs will transform the US ecommerce market

Tariffs will transform the US ecommerce market

Article
Apr 25, 2025

US ecommerce sales will be hit hard by tariffs: Many online platforms’ advantages could disappear as prices rise, inventory runs dry, and delivery times slow.

WPP sees Q1 losses, bolstered by struggles with client retention

WPP sees Q1 losses, bolstered by struggles with client retention

Article
Apr 25, 2025

WPP Q1 revenues decline 5% YoY: Another disappointing quarter could spell trouble ahead for the company if it doesn’t enhance its value proposition.

Walmart pledges to help Chinese manufacturers pivot to domestic market

Article
Apr 25, 2025

Walmart promises support for tariff-hit Chinese manufacturers: The retailer will help suppliers get in front of domestic shoppers as it tries to stay on Beijing’s good side.

Consumers are in no mood to travel

Article
Apr 24, 2025

Tariffs wreak havoc on travel demand: Airlines say demand for domestic travel has fallen off a cliff as more consumers opt to stay home amid uncertainty.

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Google’s search business proves highly resilient amid a challenging economic environment

Article
Apr 24, 2025

Google’s core businesses remain strong in Q1: Browser scrutiny and AI search shifts could test the foundation of its power

Pharma companies’ Q1 earnings mostly safe from Trump’s tariffs

Article
Apr 24, 2025

Big Pharma earnings don’t feel the impact of Trump's current tariffs—yet: Several large pharmas kept yearly financial guidance in place during Q1 earnings calls, highlighting how they’re absorbing current tariff costs. However, major business disruptions will take effect once Trump’s threat of 25% or more pharma tariffs lands.

Tariffs test CPG pricing power

Tariffs test CPG pricing power

Article
Apr 24, 2025

Tariff-related price hikes are coming, CPGs warn: P&G, Keurig Dr Pepper, and Nestlé are among the companies planning to raise prices to offset cost increases.

Telecoms will shift tariff burden as consumers brace for hikes

Telecoms will shift tariff burden as consumers brace for hikes

Article
Apr 24, 2025

With device price hikes looming, carriers are betting on their service-first models but may need to fight harder to retain cost-conscious customers.

How retailers can benefit as affluent consumers pivot to value

Article
Apr 23, 2025

Wealthier consumers are trading down: This could favor retailers that blend value and premium offerings with tailored merchandising and pricing.

Reimagining Retail: Tariffs Are Here: Consumer Shifts, Surprising Outcomes, and Must-Watch Metrics

Audio
Apr 23, 2025

On today’s podcast episode, we discuss (now that tariffs are here), how they’re impacting consumer behavior, some unexpected outcomes, and the numbers that will guide retailers in the months ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analyst Rachel Wolff and Senior Analyst Zak Stambor.

Tesla’s grip on the EV market is loosening amid industry headwinds

Tesla’s grip on the EV market is loosening amid industry headwinds

Article
Apr 23, 2025

Tesla struggles to keep up as production challenges, Musk controversy hurt sales: The company is in a difficult spot as tariffs threaten to curb demand further and jack up production costs.

Kimberly-Clark relies on ‘good, better, best’ strategy to insulate it from tariffs, trade downs

Article
Apr 22, 2025

Kimberly-Clark forecasts $300 million hit from tariffs: But the company will not pass the cost onto consumers as it looks to maintain volume growth in a difficult environment.

Tariffs and tinsel: How retailers can prepare for a complicated holiday season

Article
Apr 22, 2025

Planning for the holidays may be harder this year as tariffs cast a shadow over both consumers and retailers. “As of right now, we’re seeing a lot of unusual consumer behavior that’s likely to persist as long as tariff uncertainty persists,” said our analyst Sky Canaves, author of our “US Holiday 2024 Recap and 2025 Preview” report. Still, there are steps retailers can take to prepare. Here are three key strategies to help navigate a challenging holiday season.

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