The Organization for Economic Cooperation and Development (OECD) lifted its outlook for global GDP growth this year citing tariff-related inventory frontloading, AI investments, and Beijing’s stimulus measures. But this resilience may soon fade: Global GDP growth is expected to slow to 2.9% in 2026, as tariffs and uncertainty begin to take their toll.
Spirit Airlines’ financial troubles exposed weaknesses in the ultra-low-cost airline model. The carrier has entered Chapter 11 bankruptcy protection twice in the past year, most recently in late August, and is aggressively cutting costs to rightsize operations. The ultra low-cost model isn’t dead—carriers such as Allegiant and Sun Country Airlines are still profitable—but it’s in trouble. Should costs increase and middle- and lower-income consumers continue to cut back, bargain-hunting travelers may face much higher fares as airlines replace economy seats with pricier ones.
Toys R Us will open 10 new flagship stores and 20 seasonal holiday shops by year-end, doubling down on its return to physical retail. If the retailer can consistently find ways to make in-store shopping fun, its strong name recognition and nostalgic pull should help it recapture meaningful market share.
The holiday sales season is set to begin in earnest in October, with a number of retailers rolling out events to compete with Amazon’s Prime Big Deal Days. Walmart, Target, Best Buy, and Kohl's will all run sales that coincide with Amazon's October event, putting them in a better position to capitalize on shoppers' desire to get a head start on holiday shopping.
Rival marketplaces are stepping up efforts to chip away at Amazon’s dominance by offering sellers lower fees, operational support, and omnichannel opportunities. AliExpress is cutting shipping costs in Europe and Latin America, Temu is aggressively promoting in the US, Shein is leveraging its manufacturing network through Xcelerator, and Walmart is blending in-store displays with AI-driven marketplace tools. Meanwhile, Amazon remains the giant, expanding logistics and seller services like Multi-Channel Fulfillment and Buy with Prime. While Amazon’s marketplace share still leads, projections show a gradual slip, signaling more power and leverage shifting toward sellers.
Molson Coors has named 24-year veteran Rahul Goyal as its next CEO, tapping a leader with deep experience across IT, finance, and strategy, as well as a track record of diversifying beyond beer through partnerships with Coca-Cola and acquisitions in the non-alcohol space. Goyal takes the helm at a turbulent time, with alcohol consumption in the U.S. at historic lows and health concerns driving more consumers away from drinking. Political and economic pressures further complicate the outlook, leaving Molson Coors with seasoned leadership but an uncertain path forward in a challenging market.
Shoppers will be able to buy the much-hyped Nike-Skims collaboration starting Friday, seven months after the partnership was announced. While an unusual pairing on paper, the collaboration between Nike and Skims plays to both companies’ strengths, and positions the new brand to become an athletic powerhouse. The collection’s versatility and innovation are likely to appeal to consumers who want both performance and style from their clothing—as well as those who lean more heavily toward either.
Saks Global is in talks to sell a 49% stake in luxury department store Bergdorf Goodman for about $1 billion, per The Wall Street Journal. Selling nearly half of Bergdorf Goodman to an outside investor could ease Saks Global’s liquidity pressures, but it doesn’t address the bigger challenge: The retailer lacks a compelling strategy for growth. The company has not articulated how it will differentiate its department store banners so that they do not compete directly, which is the case in about a dozen markets.
With return volumes projected to climb 5.9% this year—pushing up costs—retailers are piling on restrictions to stem the flow. But those roadblocks carry risk since shoppers consider easy returns as table stakes and most will walk away if the process feels like a hassle.
Industry KPI data from Placer.ai reveals a clear divide in retail foot traffic trends. Essentials-focused merchants and dollar stores are maintaining growth while discretionary-heavy sectors like department stores and housing-related chains fall behind. Understanding foot traffic trends is critical for brands and retailers to understand where growth—and risk—will lie in the coming months. Necessities will keep grocers and discounters in demand, while discretionary-focused chains must offer value, cut prices, and explore adjacent business lines—such as off-price formats or supply services—to keep sales coming.
Shein is giving fashion brands access to its apparel manufacturing network—in exchange for setting up shop on its marketplace, Bloomberg reported. Shein’s decision to monetize its manufacturing and fulfillment services is necessary as it looks for more sustainable models of growth. Its insistence on linking Xcelerator to selling on its marketplace could also be beneficial in the long run. More third-party sellers means more inventory as well as the potential for ad revenues, should Shein follow that path.
Tapestry and Ralph Lauren are planning for growth in an otherwise tepid luxury market. Tapestry expects mid-single-digit revenue growth in fiscal 2027 and 2028. Longer term, it aims to turn Coach into a $10 billion brand, up from $5.6 billion last year. Ralph Lauren also has its sights on becoming a $10 billion brand by decade’s end. Its latest forecast calls for mid-single-digit sales growth over the next three years—a target executives acknowledged as conservative but aligned with its goal of sustainable expansion. With pricing power waning, storytelling and product innovation are crucial for reengaging disaffected consumers. Tapestry and Ralph Lauren show that combining brand resonance, strong core products with a disciplined pricing strategy, and an inclusive approach to luxury can deliver sustainable growth in a challenging market.
Amazon used its annual seller conference, Amazon Accelerate, to unveil new tools and fulfillment capabilities that underscore its ambition to serve as the infrastructure of retail. The retailer is weaving together AI-driven tools, externalized logistics, and its vast seller network to extend its influence beyond its own marketplace. As Amazon extends its reach through MCF and Buy with Prime, it increasingly sees merchants and marketplaces not as rivals but as collaborators.
Olive Garden is testing lower-priced entrées with smaller portion sizes, parent Darden said, to woo consumers who are price-conscious as well as those on weight-loss drugs like Ozempic. Darden’s investments in pricing are helping it win spending from value-conscious consumers, who are looking to get more bang for their buck—and a clear idea of what a night out will cost them. While keeping prices low may hurt short-term profits, the company is confident that its value focus will position it to boost sales and take share.
Gap, Reformation, Balenciaga, and Alo Yoga are expanding into new categories to futureproof their businesses amid uncertainty. As spending trends shift, fashion companies are trying to shift with them. Pushing into resilient categories like beauty and jewelry may look promising on paper, but success is not assured. Brands face considerable competition from companies with more experience, and convincing customers that new offerings deliver quality and value can be a challenge.
Halloween spending will hit a record $13.1 billion this year, per the National Retail Federation (NRF). That’s up nearly 12% YoY, and well above the previous record of $12.2 billion in 2023. The healthy increase in Halloween spending reflects consumers’ growing excitement around the holiday, and retailers’ concerted efforts to cater to it. At a difficult time for retail spending, companies should take note of shoppers’ willingness to spend big on items that get them into the holiday spirit, and carry that enthusiasm forward in their assortments and messaging for the rest of the year.
Amazon has unveiled an upgraded AI-powered Seller Assistant designed to streamline operations for third-party sellers by automating product listings, ad creation, inventory management, and strategic planning. The tool, showcased at the Amazon Accelerate conference, shifts sellers from handling every task themselves to collaborating with an intelligent assistant that acts like an expert team. Already embraced by over 1.3 million sellers, it has boosted ad performance and improved listing quality, leading to higher conversions. Our view is that by lowering barriers and equipping even small businesses with sophisticated tools, Amazon strengthens its marketplace efficiency while enhancing customer choice and shopping experiences.
Beauty companies are rapidly diversifying beyond traditional sales channels to adapt to changing consumer behaviors and seize opportunities made possible by ecommerce, social platforms, and digital tools. This push is designed to forge closer, more direct connections with shoppers. Selling through multiple channels is no longer a choice in beauty. Consumers now shop across apps, websites, social media and stores, and brands that don’t meet them where they are will lose out. Still, distribution alone won’t set brands apart. Beauty companies that win will offer technology like AR try-ons, use their physical stores as hubs where people can gather for makeup classes and to sample products, and sell through external retailers while also beefing up their own direct channels.
Nearly 9 in 10 US adults (88%) are stressed about grocery prices—including 53% who say food costs are a major source of stress—according to a July AP-NORC Center for Public Affairs Research survey. This news comes as food prices continue to go up. The US Consumer Price Index for food increased 0.5% in August MoM. Grocery prices, as measured by the food-at-home index, rose 0.6% from July and were up 2.7% YoY. Grocery stores may be the most visible flashpoint for consumers’ financial stress, but the ripple effects extend far beyond food. The financial strain is prompting fundamental shifts in how people shop, which all retailers will need to watch closely in the back half of the year.
Target is expanding next-day delivery service to 35 US markets by the end of next month as it prepares for the holidays and looks to better compete with Amazon and Walmart. Markets that will gain next-day delivery include San Diego; Orlando and Tampa, Florida; Charlotte, North Carolina; and Cleveland. In stepping up its next-day delivery, Target recognizes that the competitive stakes in retail are escalating. Its recent sales softness suggests it may be at risk of falling off shoppers’ radar as speed, selection, and convenience become critical retail differentiators.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.