Oil above $100 trims 2026 spending growth to 7.2%, wiping $28 billion as brands rein in budgets.

Healthcare affordability now ranks above inflation and crime as Americans’ top concern, creating an opportunity for healthcare brands to showcase patient-first efforts to reduce costs amid rising scrutiny.

As households feel squeezed, brands that make savings easy to find and use can wind repeated buys from today's flexible shoppers.

Ecommerce will gain new momentum coming out of the post-pandemic slump, driven largely by food and beverage sales.

The issuer builds on an industry trend of cuts that reflect economic fragility.

68% expect social to deliver the most value, pairing low costs with AI and UGC to rival bigger brands.

Economic turbulence and global uncertainty haven't stopped Valentine's Day spending from reaching new heights as it takes on unique cultural significance.

Growing consumer restraint, severe weather, and income stress combine to delay discretionary purchases.

Rising costs and shaky demand force the CPGs to rethink pricing, innovation, and where to find growth.

Mexico’s digital ad market is rapidly transforming as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive.

Brazil’s digital ad market continues to transform as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive in the country’s fast-evolving landscape.

After a 20% jump in streaming subscription prices, when will consumers cut back?

Store brands grew 3.7% while national brands lagged at 1.1%, widening the value gap for inflation-hit shoppers.

Digital ad spending remains resilient although economic signals are wobbly. AI-driven optimization, richer first-party data, and surging digital video will keep growth strong even as search shifts and traditional budgets fade.

UK holiday spending is expected to rise 3.5% this year, according to PwC, with average spending per shopper projected to increase 2.7%, driven in part by younger consumers planning to increase their budgets. Beneath the surface, however, the outlook is less robust. After accounting for inflation, sales volumes are likely to be flat or slightly negative, as most shoppers expect to spend the same amount as last year, and higher prices shape behavior. Tepid consumer confidence and rising living costs are pushing households to manage spending more carefully, a dynamic likely to carry over into 2026 and increase pressure on retailers to deliver clear value.

Amazon's recent business moves, examining corporate layoffs, AI-powered shopping features, and new smart glasses technology for delivery workers paint an interesting view of its immediate future and what it could mean for consumers.

LinkedIn released a report on the trends shaping small businesses in 2026, proving that technology, trust, and relationship building will be the pillars of success for small businesses in the years ahead. Despite the unique roadblocks small businesses face amid current macroeconomic conditions, success is possible for those who stay on top of emerging technologies, invest in their digital presence, and build professional relationships.

Marketers are feeling less optimistic about business conditions for 2026 than they were a year ago, per a new WARC report. 54% of marketers believe that conditions will improve next year, down from 65% who felt this way about 2025. WARC’s forecast indicates that economic instability will continue causing marketers to adopt more conservative budgeting strategies and sharpen their focus on measurable, performance-driven advertising.

A slate of retailers boosted their outlooks following strong Q3 performances, a positive sign as the industry heads into the most important shopping period of the year. Best Buy, Dick's Sporting Goods, Abercrombie & Fitch, and Kohl's all updated their FY sales guidance, pointing to ongoing consumer resilience despite growing pessimism about the state of the economy and personal finances. The outlook for holiday spending is notably stronger than it appeared earlier this year: We expect sales in November and December to rise 3.6% YoY, slower than last year’s 4.4% growth but a significant upgrade from our May forecast.

Shoppers are spending about 10% more on gifts this year, even if they’re feeling less confident. New insights from PMG show how that mix of caution and momentum is shaping a holiday season built on smart pacing and steady engagement.