Amid economic pressure, Asia-Pacific ad spend growth is slowing while digital’s share expands. Uncertainty has been the driver for ad dollars to shift to digital for measurability, boosting retail media and digital video.

Dentsu lowers 2026 forecast: Global ad growth dips to 5% as geopolitical tensions cloud planning and spending confidence.

Performance marketing is buzzier than ever: Google’s latest attribution partnership is a reflection of a tightening economy for consumers and brands.

They’re prioritizing financial health over social experiences.

December order value declines in several retail sectors, suggesting marketers should lean into intent and value messaging.

Banks that meet customers where they are can boost satisfaction and loyalty.

Oil above $100 trims 2026 spending growth to 7.2%, wiping $28 billion as brands rein in budgets.

Healthcare affordability now ranks above inflation and crime as Americans’ top concern, creating an opportunity for healthcare brands to showcase patient-first efforts to reduce costs amid rising scrutiny.

As households feel squeezed, brands that make savings easy to find and use can wind repeated buys from today's flexible shoppers.

Ecommerce will gain new momentum coming out of the post-pandemic slump, driven largely by food and beverage sales.

The issuer builds on an industry trend of cuts that reflect economic fragility.

68% expect social to deliver the most value, pairing low costs with AI and UGC to rival bigger brands.

Economic turbulence and global uncertainty haven't stopped Valentine's Day spending from reaching new heights as it takes on unique cultural significance.

Growing consumer restraint, severe weather, and income stress combine to delay discretionary purchases.

Rising costs and shaky demand force the CPGs to rethink pricing, innovation, and where to find growth.

Mexico’s digital ad market is rapidly transforming as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive.

Brazil’s digital ad market continues to transform as new formats, channels, and players emerge. Understanding the local market forces, challenges, and opportunities driving these shifts is vital to staying competitive in the country’s fast-evolving landscape.

After a 20% jump in streaming subscription prices, when will consumers cut back?

Store brands grew 3.7% while national brands lagged at 1.1%, widening the value gap for inflation-hit shoppers.

Digital ad spending remains resilient although economic signals are wobbly. AI-driven optimization, richer first-party data, and surging digital video will keep growth strong even as search shifts and traditional budgets fade.