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Inflation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Inflation

Inflation concerns may constrain back-to-school sales

Article
Jul 11, 2022

We expect back-to-school sales to rise just 0.7%: Inflation is having a big impact on what consumers buy and when they buy it.

What to expect during Amazon’s Prime Day sale

What to expect during Amazon’s Prime Day sale

Article
Jul 08, 2022

Prime Day isn’t impervious to economic slowdown, but it’ll do just fine: We still expect the event to generate more than $12.5 in revenues this year—and boost spending on other sites too.

Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses

Audio
Jul 06, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how inflation got so high and which metrics retailers should be looking at to determine the economic reality of this moment. Then for "Pop-Up Rankings," we rank the top two companies reacting the best to economic uncertainty—and which two are reacting the worst. Join our analyst Sara Lebow as she hosts Briefings director Jeremy Goldman and analyst Zak Stambor.

Inflation cools off US consumer spending

Inflation cools off US consumer spending

Article
Jun 30, 2022

Consumers shift their spending from goods to services: US household spending rose at its slowest pace this year in May as inflation dragged on people’s purchasing power.

Brand values fail to entice inflation-worried consumers

Brand values fail to entice inflation-worried consumers

Article
Jun 29, 2022

Purpose-driven ads fall short in attracting audiences: A new study reveals that purpose-driven ads are underperforming, especially as consumers prioritize lower prices in an uncertain economy.

 Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Article
Jun 28, 2022

Online consumer spending in the US was flat in Q1 2022 from the same quarter a year prior, as shoppers pivoted away from their pandemic-driven digital spending habits. While brick-and-mortar saw growth, the increase was just 3%.

How brands are responding to consumers' inflation concerns

Article
Jun 27, 2022

Industries focus on savings and comfort as inflation bites: Marketers design messaging to help consumers cope with higher prices.

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Report
Jun 24, 2022

Our exclusive analysis of 12 companies unpacks key trends in Latin America retail ecommerce, providing retail professionals with a better understanding of the current landscape and insight into what these trends mean for the industry at large in 2022.

UK consumers struggle to cope with cost-of-living crisis

UK consumers struggle to cope with cost-of-living crisis

Article
Jun 24, 2022

Inflation is taking a toll on UK households: The rising cost of living has shoppers cutting back and trading down as some workers strike for wage increases.

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Article
Jun 23, 2022

Whitney Birdsall, senior forecasting analyst, worked on our latest forecast for US retail and ecommerce sales in Q2. She tells us how recent market turmoil, supply chain issues, and economic uncertainty could impact our forecast, which measures the total value of all the merchandise sold on ecommerce platforms

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The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

Audio
Jun 23, 2022

On today's episode, we discuss the actual viability of the sharing economy: What should we make of Uber's diversification efforts and are Airbnb's latest changes enough to power the company up and to the right? "In Other News," we talk about the travel industry's optimism in the face of inflation and ad spending's positive outlook in the face of recessionary fears. Tune in to the discussion with our Briefings director Jeremy Goldman.

The Era of Uncertainty: On-Demand Webinar

Video
Jun 22, 2022

Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.

There are signs Asia’s supply chain challenges are starting to heal

There are signs Asia’s supply chain challenges are starting to heal

Article
Jun 22, 2022

Harrods delays its summer sale due to supply chain challenges: Logistics continues to challenge retailers, even as the Asia supply chain shows signs of healing.

What consumers want from loyalty programs

What consumers want from loyalty programs

Article
Jun 22, 2022

When it comes to loyalty programs, 61% of consumers worldwide would use them more if rewards were applied automatically. More than half would be tempted if they could use rewards across multiple brands, personalize their rewards, or track their points easily.

US Retail & Ecommerce Snapshot

Article
Jun 21, 2022

An infographic guide for marketers looking to understand today’s retail market

Ad spending will remain strong despite a looming recession

Ad spending will remain strong despite a looming recession

Article
Jun 20, 2022

Advertising reacts to the uncertain economy: Ad spending will remain strong this year, but the challenges ahead are many.

Inflation may dampen the growth of organic and sustainable products

Inflation may dampen the growth of organic and sustainable products

Article
Jun 17, 2022

Consumers want to buy sustainable products: But inflation is driving them to trade down, which may slow sales of products made from recycled materials as well as organic foods.

Inflation pushes people back to the pandemic playbook

Inflation pushes people back to the pandemic playbook

Article
Jun 17, 2022

Rising prices have US adults lowering their costs, and 51% of these cost-cutters are spending less on dining out. Other expenses are in their crosshairs as well: 47% are shelling out less for clothing, toys, travel, and entertainment.

Rising returns rates add to retailers’ woes

Rising returns rates add to retailers’ woes

Article
Jun 17, 2022

Retailers struggle with online returns, but charging won’t help: Brands like Asos and Boohoo should focus on improving the customer experience to help mitigate the effects of inflation and bracketing.

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