Inflation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Inflation
The Era of Uncertainty: Canadian Banks

The Era of Uncertainty: Canadian Banks

Report
Jul 19, 2022

Macroeconomic and geopolitical concerns are forcing Canadian financial institutions to address issues surrounding consumer financial health, US acquisitions, and a potential fintech flameout. In the long term, open banking, digital transformation, and omnichannel personalization will pose unique challenges.

Economic uncertainty comes for the advertising industry

Article
Jul 18, 2022

The ad industry braces for a rocky economy: The industry is anxiously watching consumer spending as purse strings tighten.

CTV ads look to be one of the advertising channels hit hardest by marketers’ economic concerns

Article
Jul 15, 2022

CTV and upper-funnel campaigns see the biggest cuts: Economic uncertainty is causing advertisers to pull back their spending.

Prime Day 2022 was Amazon's biggest yet as consumers jumped on discounts for everyday items

Prime Day 2022 was Amazon's biggest yet as consumers jumped on discounts for everyday items

Article
Jul 15, 2022

Amazon was once again the big winner of this year’s Prime Day: But inflation took its toll as shoppers focused on household essentials over big-ticket purchases.

The Era of Uncertainty: US Incumbent Banks

The Era of Uncertainty: US Incumbent Banks

Report
Jul 14, 2022

A looming recession and global turmoil threaten US incumbent banks’ bottom lines. But refocusing on core tech priorities and consumer needs will help banks reclaim the high ground in the fight for customers and talent.

PepsiCo sees higher revenues, but inflationary challenges cut into profits

PepsiCo sees higher revenues, but inflationary challenges cut into profits

Article
Jul 13, 2022

PepsiCo and Costco take opposing approaches to inflation: The CPG giant is relying on higher prices to mitigate cost increases while the retailer focuses on retaining cost-conscious shoppers.

Sky-high US inflation is giving consumers pause before buying

Sky-high US inflation is giving consumers pause before buying

Article
Jul 13, 2022

US inflation hit a new four-decade high in June: That’s causing some consumers to pull back on spending and others to wait for sales events such as Prime Day.

Inflation concerns may constrain back-to-school sales

Article
Jul 11, 2022

We expect back-to-school sales to rise just 0.7%: Inflation is having a big impact on what consumers buy and when they buy it.

What to expect during Amazon’s Prime Day sale

What to expect during Amazon’s Prime Day sale

Article
Jul 08, 2022

Prime Day isn’t impervious to economic slowdown, but it’ll do just fine: We still expect the event to generate more than $12.5 in revenues this year—and boost spending on other sites too.

Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses

Audio
Jul 06, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how inflation got so high and which metrics retailers should be looking at to determine the economic reality of this moment. Then for "Pop-Up Rankings," we rank the top two companies reacting the best to economic uncertainty—and which two are reacting the worst. Join our analyst Sara Lebow as she hosts Briefings director Jeremy Goldman and analyst Zak Stambor.

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Inflation cools off US consumer spending

Inflation cools off US consumer spending

Article
Jun 30, 2022

Consumers shift their spending from goods to services: US household spending rose at its slowest pace this year in May as inflation dragged on people’s purchasing power.

Brand values fail to entice inflation-worried consumers

Brand values fail to entice inflation-worried consumers

Article
Jun 29, 2022

Purpose-driven ads fall short in attracting audiences: A new study reveals that purpose-driven ads are underperforming, especially as consumers prioritize lower prices in an uncertain economy.

 Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Article
Jun 28, 2022

Online consumer spending in the US was flat in Q1 2022 from the same quarter a year prior, as shoppers pivoted away from their pandemic-driven digital spending habits. While brick-and-mortar saw growth, the increase was just 3%.

How brands are responding to consumers' inflation concerns

Article
Jun 27, 2022

Industries focus on savings and comfort as inflation bites: Marketers design messaging to help consumers cope with higher prices.

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Report
Jun 24, 2022

Our exclusive analysis of 12 companies unpacks key trends in Latin America retail ecommerce, providing retail professionals with a better understanding of the current landscape and insight into what these trends mean for the industry at large in 2022.

UK consumers struggle to cope with cost-of-living crisis

UK consumers struggle to cope with cost-of-living crisis

Article
Jun 24, 2022

Inflation is taking a toll on UK households: The rising cost of living has shoppers cutting back and trading down as some workers strike for wage increases.

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Article
Jun 23, 2022

Whitney Birdsall, senior forecasting analyst, worked on our latest forecast for US retail and ecommerce sales in Q2. She tells us how recent market turmoil, supply chain issues, and economic uncertainty could impact our forecast, which measures the total value of all the merchandise sold on ecommerce platforms

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

Audio
Jun 23, 2022

On today's episode, we discuss the actual viability of the sharing economy: What should we make of Uber's diversification efforts and are Airbnb's latest changes enough to power the company up and to the right? "In Other News," we talk about the travel industry's optimism in the face of inflation and ad spending's positive outlook in the face of recessionary fears. Tune in to the discussion with our Briefings director Jeremy Goldman.

The Era of Uncertainty: On-Demand Webinar

Video
Jun 22, 2022

Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.

There are signs Asia’s supply chain challenges are starting to heal

There are signs Asia’s supply chain challenges are starting to heal

Article
Jun 22, 2022

Harrods delays its summer sale due to supply chain challenges: Logistics continues to challenge retailers, even as the Asia supply chain shows signs of healing.

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