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EMARKETER

Latin America Retail Ecommerce Players Update 2022

Sales Growth Slows amid a More Challenging Macroeconomic Environment

Report by Matteo Ceurvels  |  Jun 24, 2022
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Table of Contents
Executive Summary
Key Points
Introduction
The Days of Triple-Digit Ecommerce Growth Are Over
In-Store Retail Will Take a Bite Out of Ecommerce
Q4 Is No Longer as Important for Retailers
Digital Marketplaces Are Proving Their Worth
Methodology Overview
Read Next
Listen Next
Sources
Media Gallery
About This Report
Our exclusive analysis of 12 companies unpacks key trends in Latin America retail ecommerce, providing retail professionals with a better understanding of the current landscape and insight into what these trends mean for the industry at large in 2022.
Topics
Retail Ecommerce Sales
Latin America
Table of Contents
Executive Summary
Key Points
Introduction
The Days of Triple-Digit Ecommerce Growth Are Over
In-Store Retail Will Take a Bite Out of Ecommerce
Q4 Is No Longer as Important for Retailers
Digital Marketplaces Are Proving Their Worth
Methodology Overview
Read Next
Listen Next
Sources
Media Gallery

Executive Summary

Latin America’s retail ecommerce industry was resilient in 2021, but the days of triple-digit sales growth are over. In 2022, economic headwinds like rising inflation will cause astronomical growth rates to come back down to earth.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How did retail ecommerce sales fare among Latin America’s most prominent players in 2021?
  2. How did a return to in-store shopping affect these retailers?
  3. What do these trends mean for retail professionals this year?

WHAT’S IN THIS REPORT? Our analysis of retail ecommerce sales figures for 12 companies in Latin America during 2021 and Q1 2022. Plus, key trends, developments, and initiatives that are helping to fuel ecommerce growth in the region.

Comparative Estimates: Retail Ecommerce Sales Growth Among Select Companies in Latin America (% change vs. same period in previous year)
E-Mail ChartDownload

KEY STAT: In Q1 2022, the ecommerce sales growth of Americanas S.A. and Cencosud—two of the fastest-growing companies in 2021—slowed, reflecting a changing retail ecommerce landscape.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

8charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. Introduction
  4. The Days of Triple-Digit Ecommerce Growth Are Over
  1. In-Store Retail Will Take a Bite Out of Ecommerce
  2. Q4 Is No Longer as Important for Retailers
  3. Digital Marketplaces Are Proving Their Worth
  4. Methodology Overview
  1. Read Next
  2. Listen Next
  3. Sources
  4. Media Gallery

Charts in This Report

Comparative Estimates: Retail Ecommerce Sales Growth Among Select Companies in Latin America (% change vs. same period in previous year)Comparative Estimates: Retail Ecommerce Sales* Among Select Companies in Latin America, 2021 (billions)
Comparative Estimates: Total Retail Ecommerce Sales Share Among Select Companies in Latin America, 2020 & 2021 (% of total retail sales at each company)Ripley*, Falabella**, and Cencosud*** Retail Ecommerce Sales Share in Latin America, by Quarter, 2019-Q1 2022 (% of total retail sales)
Comparative Estimates: Retail Ecommerce Sales Share Among Select Companies in Latin America, by Channel, 2021 (% of total retail ecommerce sales)Comparative Estimates: Number of Sellers on the Digital Marketplaces of Select Retailers in Brazil, Q4 2019-Q1 2022 (thousands)
Retail Ecommerce Sales Share Among Select Companies in Latin America, by Quarter, 2021 (% of total retail ecommerce sales)Retail Ecommerce Sales Share Among Select Companies in Latin America, by Quarter, 2019 (% of total retail ecommerce sales)

authors

Matteo Ceurvels

Contributors

Paola Flores-Marquez
Researcher, Latin America & Spain
Debra Aho Williamson
Principal Analyst
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