Inflation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Inflation
Food inflation takes its toll on US consumers

Food inflation takes its toll on US consumers

Article
Sep 14, 2022

Inflation shows no signs of receding: Higher grocery costs continue to eat into budgets, but lower gas prices are boosting consumer optimism.

Luxury Goods 2022

Luxury Goods 2022

Report
Sep 14, 2022

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

Analyst Take: Which UK retailers and categories are best positioned to ride out the inflationary storm?

Analyst Take: Which UK retailers and categories are best positioned to ride out the inflationary storm?

Article
Sep 04, 2022

As UK inflation continues to surge unabated, shopping habits are in flux. Consumers are cutting back on discretionary spending, as well as switching to private labels, and shopping around more to find better deals. Our previous Analyst Take discussed how retailers should react to these trends. This follow-up will consider how different categories are being affected and share our take on retailers that are well positioned to weather the inflationary storm.

Inflation left Prime Day shoppers torn. Will tides turn in Q4?

Inflation left Prime Day shoppers torn. Will tides turn in Q4?

Article
Aug 31, 2022

For one-third of US digital buyers, Prime Day offered an opportunity to finally click purchase on lower-priced items. But for 28%, inflation had the opposite effect, leading them to pass on deals that weren’t a necessity.

​​US grocery ecommerce players duke it out

Article
Aug 30, 2022

Once again, Walmart takes the No. 1 spot in our US grocery ecommerce sales forecast, but Instacart and Amazon are fighting for the second spot.

Spotlight: Brazil Ecommerce by Category Forecast 2022

Spotlight: Brazil Ecommerce by Category Forecast 2022

Report
Aug 29, 2022

Our inaugural forecast for retail ecommerce sales by product category in Brazil will help retail professionals understand the current state of the country's ecommerce ecosystem. We also look at the 10 categories driving growth in 2022 and beyond.

Inflation Reduction Act’s National Green Bank and tax breaks are an economic lifeline

Article
Aug 26, 2022

An inflation tourniquet: The Inflation Reduction Act simultaneously tackles climate change and inflation. Providing tax breaks on clean energy could boost consumer spending.

Several indicators point to a strong holiday season, but growth isn’t a given

Article
Aug 26, 2022

Consumer sentiment is ticking up as inflation slows: While that’s good news for most retailers as the holidays near, rising interest rates could pose challenges.

Spotlight: Argentina Ecommerce by Category Forecast 2022

Spotlight: Argentina Ecommerce by Category Forecast 2022

Report
Aug 25, 2022

Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country’s ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.

Macy’s and Dick’s Sporting Goods see Q2 sales fall as consumer demand wanes

Macy’s and Dick’s Sporting Goods see Q2 sales fall as consumer demand wanes

Article
Aug 24, 2022

Despite falling sales, Dick’s Sporting Goods is bullish: But Macy’s is taking a conservative view as inventory and demand challenges continue to hurt profits.

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The Daily: Managing your own marketing ecosystem, inflation-altering behavior, and customer satisfaction falls

Audio
Aug 24, 2022

On today's episode, we discuss how best to manage and measure your own marketing ecosystem. "In Other News," we talk about how inflation is altering people's behavior and what to make of falling customer satisfaction in the US. Tune in to the discussion with David Lloyd, chief customer officer at Awin, and our analyst Patty Soltis.

How inflation will affect shoppers this holiday season

How inflation will affect shoppers this holiday season

Article
Aug 19, 2022

Inflation is changing how shoppers will spend this holiday season: With more consumers on the hunt for deals, retailers will have to focus on offering value and convenience across an extended shopping period.

For nearly 3 in 5 parents, back-to-school supplies strain the budget

For nearly 3 in 5 parents, back-to-school supplies strain the budget

Article
Aug 18, 2022

The cost of school supplies is weighing heavily on US parents. Between May and June, 40% of those planning to do back-to-school shopping considered it a significant concern in their budget, compared with 30% last August. Meanwhile, 19% said they could not afford it, up from 14%.

July was the worst month for ad spending in 2 years

Article
Aug 18, 2022

July spending figures confirm the advertising downturn: The industry is pulling back from pandemic-era highs, and everyone is feeling the impact.

Layoffs and lean times ahead for Europe’s startups amid inflation and energy crisis

Article
Aug 18, 2022

Europe’s startup slaughterhouse: After pandemic-era fattening, inflation, war, and an energy crisis have triggered a pullback in startup investment. Wintertime natural gas supplies and hiring are key indicators to watch.

Walmart beats expectations in Q2 as inflation drives shoppers across income brackets to seek deals

Walmart beats expectations in Q2 as inflation drives shoppers across income brackets to seek deals

Article
Aug 17, 2022

Inflation gives Walmart a chance to shine: The retailer’s emphasis on value and low prices is attracting both low- and high-income shoppers and enabling it to retain grocery dominance.

How Walmart took on inflation

Article
Aug 16, 2022

Walmart’s latest earnings showed inflation is still making an impact but not as big as analysts expected.

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Article
Aug 15, 2022

In December 2021, Insider Intelligence analysts published their top five retail trends for 2022, detailing our predictions for the upcoming year. But 2022 has been anything but predictable. In this Analyst Take, we revisit those trends to find out what’s changed, what’s stayed the same, and how we’re thinking about five of retail's biggest trends amid this era of uncertainty.

How consumers’ eating habits are changing

How consumers’ eating habits are changing

Article
Aug 15, 2022

A flurry of forces is changing how consumers eat and drink: Rising grocery costs, shifting work patterns, and practical considerations are causing people to adjust their dining habits.

Spotlight: US Bank Digital Ad Spending

Spotlight: US Bank Digital Ad Spending

Report
Aug 12, 2022

Banks’ continued investment in marketing, led by the sales of products and solutions to the mass affluent, signals sustained growth in digital ad spending on the heels of a historic snap back in budgets since the pandemic—despite a looming economic downturn.

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