Inflation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Inflation
Which retailers won (or lost) in 2022?

Which retailers won (or lost) in 2022?

Article
Dec 22, 2022

Which retailers and brands won (or lost) in 2022? Retailers that catered to the budget or luxury ends of the price spectrum did well, while those that dealt in discretionary categories like apparel and electronics saw the biggest drop-off in consumer spending.

Category winners and losers in 2022

Article
Dec 21, 2022

Which categories performed best in 2022—and which struggled? Inflation drove consumers to spend more on essentials like groceries, at the expense of discretionary categories.

Category winners and losers in 2023

Article
Dec 21, 2022

Which categories will perform well in 2023—and which will stumble? Some of this year’s trends will continue into next year, while changing consumer behaviors will drive others’ rise—and possible fall.

US retail sales fell in November as consumers shifted spending from goods to services

US retail sales fell in November as consumers shifted spending from goods to services

Article
Dec 16, 2022

US retail sales fell 0.6% in November: But spending on services like restaurants and travel continues to grow as shoppers prioritize experiences over physical goods.

Super Saturday expected to draw record number of shoppers

Super Saturday expected to draw record number of shoppers

Article
Dec 15, 2022

Shoppers hold out for Super Saturday sales: A record 158 million consumers are expected to shop that day as Amazon, Target, and Walmart ramp up promotions.

November’s inflation report is a promising sign for consumers and retailers

November’s inflation report is a promising sign for consumers and retailers

Article
Dec 14, 2022

Inflation eased in November: Slowing grocery inflation and falling energy costs are giving consumers and businesses a reason for optimism heading into 2023.

Rail strikes add to a plethora of challenges facing UK retailers

Article
Dec 14, 2022

UK inflation eased in November: However, there is no shortage of challenges facing UK merchants and consumers, including a recent rail strike.

UK Trends to Watch for 2023

UK Trends to Watch for 2023

Report
Dec 14, 2022

Economic conditions will have a huge effect on the retail, media, and marketing industries in 2023. For companies to succeed, the cost-conscious consumer must be front and center.

Carvana, Bed Bath & Beyond struggle to stay alive

Carvana, Bed Bath & Beyond struggle to stay alive

Article
Dec 09, 2022

Carvana and Bed Bath & Beyond teeter closer to bankruptcy: Both retailers are facing serious money problems as decisions made during the pandemic come back to haunt them.

Retail Trends to Watch for 2023

Retail Trends to Watch for 2023

Report
Dec 08, 2022

Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams—and provide frictionless customer experiences—will prevail.

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Online sales of health, personal care categories are growing. Here are 3 strategies to tap into that trend

Article
Dec 07, 2022

Health and personal care will be the third-fastest-growing ecommerce sales category this year, growing 22.1% year over year, according to our forecast.

We cut $5 billion from our 2023 digital advertising outlook

Article
Dec 06, 2022

With inflation driving up operating costs and a potential recession looming, marketing is getting deprioritized. Our current outlook: Ad spending won’t bottom out

Analyst Take: What will happen to UK retail spend this holiday season

Analyst Take: What will happen to UK retail spend this holiday season

Article
Dec 05, 2022

As the cost-of-living crisis continues, the British Retail Consortium has warned there may be “more gloom than glitter” this Christmas. With families preoccupied with making ends meet, what can retailers expect from the festive trading period? This Analyst Take will explore how shopping habits might change, what will happen to total spend this holiday season, and how retailers can maintain loyalty and attract new customers amid inflation.

Digital Advertising Trends to Watch for 2023

Digital Advertising Trends to Watch for 2023

Report
Dec 05, 2022

We lowered our expectations for digital ad spending next year amid ongoing data privacy challenges, post-pandemic normalization in investment, and overall market instability.

Federal government and most other industries scramble to hire laid-off tech workers

Federal government and most other industries scramble to hire laid-off tech workers

Article
Dec 05, 2022

Veterans Affairs wants to be ‘best place’ for laid-off tech workers: Tech layoffs increased in November, but other sectors have a window of opportunity to scoop them up.

Retail sales in Europe and the US head in opposite directions

Retail sales in Europe and the US head in opposite directions

Article
Dec 05, 2022

The retail landscape in Europe looks bleak: Retail sales in Europe fell at the highest rate since July 2021. That’s a sharp contrast to the US, where consumers keep spending.

Apples to oranges: Banks aren’t using the same assumptions when evaluating the economic future

Apples to oranges: Banks aren’t using the same assumptions when evaluating the economic future

Article
Dec 02, 2022

Some banks’ worst-case scenarios are others’ base cases—meaning some banks might be too optimistic.

The Weekly Listen: A mixture of new store formats, guaranteed delivery, and are there too many ads on Amazon?

Audio
Dec 02, 2022

On today's episode, we discuss a mixture of new store formats, whether there are too many ads on Amazon, how consumers keep spending in the face of inflation, the battle for the TV ratings crown, whether you can guarantee delivery, the number of books that have ever been published, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.

A positive sign for retailers: Consumer spending ticked up in October

A positive sign for retailers: Consumer spending ticked up in October

Article
Dec 01, 2022

US households boosted spending in October as inflation eased: That’s a positive harbinger for the holiday season.

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