Western Europe Grocery 2025​

Inflation Underpins Sales Growth and Spending Shifts Further Online in Major Markets​

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About This Report
Grocery retail sales are robust, and ecommerce is gaining share as more people buy groceries online—making retail media a growing opportunity.​

Grocery sales growth remains robust in Western Europe as inflation boosts prices and consumers prioritize spending on food and drink. As more people buy groceries online and consumer packaged goods (CPG) brands ramp up spend, retail media is a growing opportunity for grocery retailers.​

This deck covers:

  • Our latest forecasts for grocery retail and ecommerce sales in the UK, France, Germany, Italy, and Spain​.
  • Our forecast for click-and-collect buyers and sales in the UK​.
  • Our forecast for CPG ad spending and retail media sales in the UK, France, and Germany​.

This deck can help you:

  • Develop commerce strategy (retailers and brands)​
  • Showcase opportunities to customers (solution providers)​
  • Develop media strategy (agencies and brands)​

authors

Carina Lamb

Contributors

Franco Bernasconi
Analyst
Suzy Davidkhanian
VP, Content
Blake Droesch
Wendy Malloy
Director, Reports Editor
Matt Torpey
Senior Chart Editor
Sakina Thanawala
Copy Editor
Emman Velasco
Chart Editor
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