Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Facebook Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Facebook
US Podcast Advertising 2022

US Podcast Advertising 2022

Report
Apr 25, 2022

Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

Meta’s grand plans for WhatsApp business payments in Brazil have stalled

Article
Apr 21, 2022

Contractual issues have reportedly stalled its plans to let users send money to businesses via WhatsApp.

Q&A: Delta CleanTech’s executive chairman on Big Tech’s $925M investment in carbon removal

Article
Apr 21, 2022

‘This is what we’ve always needed’: We talk with Delta CleanTech’s Lionel Kambeitz about what Big Tech’s plan to invest $925 million in carbon removal technologies means for his industry.

The Metaverse

The Metaverse

Report
Apr 19, 2022

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

WhatsApp’s new Communities features offers additional features to enrich private conversations across groups

WhatsApp’s new Communities features offers additional features to enrich private conversations across groups

Article
Apr 19, 2022

WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.

Reimagining Retail: How D2C brands are dealing with Facebook attribution dilution

Reimagining Retail: How D2C brands are dealing with Facebook attribution dilution

Audio
Apr 13, 2022

Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.

TikTok surpasses Snapchat as the favorite app of teens

TikTok surpasses Snapchat as the favorite app of teens

Article
Apr 12, 2022

TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.

Dimon says growing competition is weakening banks’ financial roles

Article
Apr 06, 2022

Dimon warns of competition diminishing banks’ role in financial services: The JPMorgan Chase CEO’s annual letter to shareholders identified rising competitors and defended tech spending as necessary for maintaining the bank’s standing.

Twitter, Meta increase 3D advertising as a stepping stone to the metaverse

Twitter, Meta increase 3D advertising as a stepping stone to the metaverse

Article
Apr 06, 2022

3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.

Super Apps in Banking

Super Apps in Banking

Report
Apr 05, 2022

The super app model is moving to the West and will upend how consumers interact with financial services. Banks must start preparing now to make the changing tide work to their advantage.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
How does TikTok commerce stack up against Instagram and Facebook?

How does TikTok commerce stack up against Instagram and Facebook?

Article
Apr 01, 2022

TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.

Meta’s ad targeting may be producing inaccurate results, study suggests

Meta’s ad targeting may be producing inaccurate results, study suggests

Article
Apr 01, 2022

Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.

DOJ backs Senate bill to regulate Big Tech platforms

DOJ backs Senate bill to regulate Big Tech platforms

Article
Mar 30, 2022

Biden Administration prepares to promote innovation through tighter regulation: The DOJ’s support for antitrust bill could level the playing field for smaller firms but risks putting Big Tech on the defensive.

TikTok Commerce 2022

TikTok Commerce 2022

Report
Mar 30, 2022

Communities, creators, and connection are the keys to success for brands looking to generate sales on TikTok in 2022.

How the path to purchase is different for younger shoppers

Article
Mar 28, 2022

Younger consumers turn to social media to inform their purchases: 45% of Gen Z shoppers use Instagram for product research, 1.5x more than look to Facebook and TikTok.

The top venue for podcast superlisteners isn’t an audio platform

The top venue for podcast superlisteners isn’t an audio platform

Article
Mar 28, 2022

YouTube is the leading podcast platform among US adults who listen to 5 hours or more of these shows per week, with 55% tuning in there. Streaming audio platforms Spotify and Apple Podcasts take second and third place, respectively, while Amazon Music, iHeartRadio, and Facebook round out the top five.

At SXSW, Zuckerberg lays out short and long-term plans for NFTs on Instagram

At SXSW, Zuckerberg lays out short and long-term plans for NFTs on Instagram

Article
Mar 17, 2022

Instagram’s role in the metaverse will involve NFTs and the creator economy: At SXSW, Zuckerberg hinted at long-term metaverse plans and upcoming NFT features.

EU, UK to investigate Google and Meta for ad tech antitrust violation

EU, UK to investigate Google and Meta for ad tech antitrust violation

Article
Mar 14, 2022

Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.

Consumers, legislators, and courts seek greater protections for children on social media

Consumers, legislators, and courts seek greater protections for children on social media

Article
Mar 11, 2022

Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.

Twitter adds in-app storefront and expanded product display for brands

Twitter adds in-app storefront and expanded product display for brands

Article
Mar 11, 2022

Twitter expands social commerce offerings to catch up with competitors: The social media platform won’t be a shopping destination anytime soon, but that won’t stop it from experimenting.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or