Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.
Contractual issues have reportedly stalled its plans to let users send money to businesses via WhatsApp.
‘This is what we’ve always needed’: We talk with Delta CleanTech’s Lionel Kambeitz about what Big Tech’s plan to invest $925 million in carbon removal technologies means for his industry.
The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.
WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.
Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.
TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.
Dimon warns of competition diminishing banks’ role in financial services: The JPMorgan Chase CEO’s annual letter to shareholders identified rising competitors and defended tech spending as necessary for maintaining the bank’s standing.
3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.
The super app model is moving to the West and will upend how consumers interact with financial services. Banks must start preparing now to make the changing tide work to their advantage.
TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.
Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.
Biden Administration prepares to promote innovation through tighter regulation: The DOJ’s support for antitrust bill could level the playing field for smaller firms but risks putting Big Tech on the defensive.
Communities, creators, and connection are the keys to success for brands looking to generate sales on TikTok in 2022.
Younger consumers turn to social media to inform their purchases: 45% of Gen Z shoppers use Instagram for product research, 1.5x more than look to Facebook and TikTok.
YouTube is the leading podcast platform among US adults who listen to 5 hours or more of these shows per week, with 55% tuning in there. Streaming audio platforms Spotify and Apple Podcasts take second and third place, respectively, while Amazon Music, iHeartRadio, and Facebook round out the top five.
Instagram’s role in the metaverse will involve NFTs and the creator economy: At SXSW, Zuckerberg hinted at long-term metaverse plans and upcoming NFT features.
Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.
Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.
Twitter expands social commerce offerings to catch up with competitors: The social media platform won’t be a shopping destination anytime soon, but that won’t stop it from experimenting.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.