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Facebook Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Facebook

What to know about the convergence of social media platforms

Article
Sep 12, 2022

Last week, Twitter finally announced a “share” button for its Android app. The feature’s already standard in iOS, making Twitter really, really late to its own game. It’s just the latest example of a social media platform chasing revenues from competitors. Apps aren’t above copying off a classmate’s paper to get ahead.

Instagram pivots away from social commerce to sharpen its focus on advertising

Instagram pivots away from social commerce to sharpen its focus on advertising

Article
Sep 08, 2022

Instagram retreats from social commerce: The move comes a little more than a month after parent company Meta reported its first year-over-year revenue decline this quarter.

The Weekly Listen: Facebook's plan to be cool, What's(Super)App, and TikTok on CTVs

Audio
Sep 08, 2022

On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens.

UK users spend more time with TikTok than Facebook, Instagram, and Snapchat

Article
Sep 08, 2022

TikTok commands attention in the UK market: Though it doesn’t make the top 10 among mobile apps in terms of consumer reach, the app leads in time spent per user.

Tech ad revenues declined in Q1, and companies feel the stress

Tech ad revenues declined in Q1, and companies feel the stress

Article
Sep 01, 2022

Google and Meta have maintained a steady lead in digital ad revenues worldwide, ahead of the likes of Amazon, Twitter, and Snapchat. But that's not without their own growing pains. Both Meta and Google saw revenues dip by several billion dollars in Q1 of this year. Still, the companies are tens of billions of dollars ahead of triopoly competitor, Amazon, in digital ad revenues.

Spotlight: Brazil Ecommerce by Category Forecast 2022

Spotlight: Brazil Ecommerce by Category Forecast 2022

Report
Aug 29, 2022

Our inaugural forecast for retail ecommerce sales by product category in Brazil will help retail professionals understand the current state of the country's ecommerce ecosystem. We also look at the 10 categories driving growth in 2022 and beyond.

Spotlight: Argentina Ecommerce by Category Forecast 2022

Spotlight: Argentina Ecommerce by Category Forecast 2022

Report
Aug 25, 2022

Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country’s ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.

Influencer Marketing 2022

Influencer Marketing 2022

Report
Aug 23, 2022

The power of creators is alive and well—despite reports suggesting the opposite. Marketers are increasing, not cutting, their influencer spending, particularly on TikTok. But creator partnerships may not be right for every marketer, as challenges from brand safety to measurement persist.

What's driving the creator community economy? | Sponsored Content

Article
Aug 22, 2022

The creator economy is thriving, with a market size of more than $100 billion. Here’s how two leading creators, including Amanda Hirsch of Not Skinny But Not Fat, are leveraging the power of community to drive success.

The Daily: The most interesting thing about Amazon, Facebook leaves live shopping, and the Nike Style store

Audio
Aug 12, 2022

On today's episode, we discuss the most interesting thing about Amazon's recent performance, how its ad business is fairing, and why the retail giant bought a robotics company. "In Other News," we talk about why Facebook is moving away from live shopping and what to make of the new Nike Style store. Tune in to the discussion with our analyst Andrew Lipsman.

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Over 60% of US online shoppers start their product search on Amazon

Over 60% of US online shoppers start their product search on Amazon

Article
Aug 09, 2022

When it comes to online shopping, 61% of US consumers begin their product hunt on Amazon, close to half on a search engine like Google, and 32% on Walmart.com.

Retail Media Ad Spending Forecast 2022

Retail Media Ad Spending Forecast 2022

Report
Aug 08, 2022

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

Canada Ecommerce Forecast 2022

Canada Ecommerce Forecast 2022

Report
Jul 29, 2022

Canada’s consumers are slowly but surely shifting to online shopping, with ecommerce more than doubling its share of total retail sales since 2019. In this report, we look at the various retail milestones Canada will reach in 2022, as well as our first-ever breakdown of the country’s ecommerce sales by product category.

UK TikTok Marketing 2022

UK TikTok Marketing 2022

Report
Jul 25, 2022

TikTok’s highly engaged and ever-growing user base is more attractive than ever to UK marketers. To resonate with their audiences on the platform, brands’ marketing strategies should consider content first and foremost.

Building a global community: Airbnb and Volkswagen’s approach | Sponsored Content

Article
Jul 22, 2022

For global brands like Airbnb and Volkswagen, building online communities offers a way to strengthen relationships with customers, advance product development, and drive business value.

Fakes, frauds, and fictitious accounts: How bots and spam are influencing advertising, commerce, and media

Fakes, frauds, and fictitious accounts: How bots and spam are influencing advertising, commerce, and media

Article
Jul 21, 2022

Amazon, Twitter, and HBO Max are all dealing with fraud: Spam and fakery are affecting multiple facets of the digital economy.

Shopify looks to logistics, social commerce to spur growth

Shopify looks to logistics, social commerce to spur growth

Article
Jul 20, 2022

Shopify broadens the services it offers merchants: It partnered with YouTube to allow creators and merchants to sell products on their channels and bolstered its logistics platform by buying Deliverr.

Gen Z, millennials drive Facebook’s drop

Gen Z, millennials drive Facebook’s drop

Article
Jul 08, 2022

Our latest forecast shows that Facebook’s monthly user base in the US will plateau, rather than grow as previously expected. Following a peak of 179.7 million last year, the base will lose 2.1 million users by the end of 2024 and hold steady at 177.6 million through 2026.

What’s new with Meta’s metaverse ambitions?

Article
Jul 08, 2022

It’s been eight months since Facebook rebranded to Meta, but as our analyst Jasmine Enberg notes, “there won’t be a magical moment when we all suddenly enter the metaverse.”

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