Adults in the UK are spending more time than ever with digital media. Time spent watching videos online, particularly via social, is soaring.

Sheryl Sandberg is leaving Meta at a crossroads: Departure of No. 2 exec comes as company faces major business challenges.

Meta clashes with Apple over AppTrackingTransparency: The change damaged Meta’s profits, but Apple’s ad business is soaring.

This year, TikTok will surpass YouTube in terms of time spent by their respective adult users in the US. The short-video app will see 45.8 minutes per day from its average adult user, edging out YouTube, at 45.6 minutes.

VR fitness will stick long after the pandemic: We detail how the tech will help make exercise more accessible and reduce preventable diseases.

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.

TikTok’s advertising suite is becoming more sophisticated with more ad formats, targeting techniques, and measurement capabilities. In 2022, its ad revenues will rise by 184.4% as new advertisers lean in and existing advertisers spend more.

On today's episode, we discuss whether connected TV (CTV) ads are living up to the hype, what to make of the Twitter deal being put on hold, what Facebook's retirement plan may be, where Big Tech goes from here, the impact of Klarna's new "Virtual Shopping" service, an unpopular opinion about market cap, some stats about American travelers, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Paul Verna and Blake Droesch.

ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.

Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.

The UK digital ad market is thriving. It will grow 11.9% this year, reaching £25.84 billion ($35.54 billion). Video will be a big contributor to this growth, as will social network spending, which is being disrupted by the likes of TikTok.

Digital advertising will drive total media ad spending in Western Europe toward $150 billion in 2022, as brands scramble for advantage in a rapidly changing world.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Twitter has started a gentle decline in US users. The social media app peaked in 2021 with 57.8 million monthly US users. This year, that figure will flutter downward by 0.5%, hitting 57.5 million by year-end. But it's not all a decline for the platform.

While Instagram giveth, Facebook taketh away. The Meta-owned platforms face diverging futures. Instagram's US user base will increase by 4.0% this year to 128.3 million, while Facebook's will decline by 0.8% to 178.3 million.

Big Tech gets corrected: Tech industry stocks have taken a beating so far in 2022, but given the pandemic’s upheaval, it shouldn’t come as a surprise. Another reincarnation looms.

US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.

Meta freezes hiring and reduces metaverse investment: Months after an audacious pivot into its VR future, Meta is contending with declining ad sales growth. Will the future wait for Meta to sort itself out?

Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.