Facebook Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Facebook
Facebook and Instagram present a tale of two platforms

Facebook and Instagram present a tale of two platforms

Article
May 12, 2022

While Instagram giveth, Facebook taketh away. The Meta-owned platforms face diverging futures. Instagram's US user base will increase by 4.0% this year to 128.3 million, while Facebook's will decline by 0.8% to 178.3 million.

Tech is taking a beating, but it's risen like a Phoenix before

Article
May 12, 2022

Big Tech gets corrected: Tech industry stocks have taken a beating so far in 2022, but given the pandemic’s upheaval, it shouldn’t come as a surprise. Another reincarnation looms.

TikTok to surpass YouTube in US—and come after other apps in the process

TikTok to surpass YouTube in US—and come after other apps in the process

Article
May 09, 2022

US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.

Meta faces Facebook’s real-world problems

Meta faces Facebook’s real-world problems

Article
May 06, 2022

Meta freezes hiring and reduces metaverse investment: Months after an audacious pivot into its VR future, Meta is contending with declining ad sales growth. Will the future wait for Meta to sort itself out?

Ecommerce isn't the saving grace Meta needs

Ecommerce isn't the saving grace Meta needs

Article
May 05, 2022

Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.

Meta’s latest ecommerce push stumbles

Meta’s latest ecommerce push stumbles

Article
May 04, 2022

Two years in, Meta’s latest ecommerce effort fails to resonate: Retailers are frustrated by the lack of basic elements, such as the ability to display products in multiple colors.

The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?

The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?

Audio
May 04, 2022

On today's episode, we discuss what to make of Meta's turnaround user growth and slowing ad sales. "In Other News," we talk about the most important thing to pay attention to when it comes to influencers this year and whether Reels is Facebook's future. Tune in to the discussion with our analyst Jasmine Enberg.

Meta’s ad sales growth—the slowest in a decade—may hamper its metaverse ambitions

Article
Apr 28, 2022

Meta earnings didn’t quite disappoint: After a particularly challenging prior quarter, Meta didn’t quite right the ship, but it did staunch the bleeding.

Is Meta’s metaverse exploration paying off?

Article
Apr 27, 2022

Meta released its Q1 2022 earnings, revealing the company's slowest revenue growth since going public, for a total of $27.91 billion. Daily active users bounced back by 30 million users to 1.96 billion, following the platform’s first-ever drop in Q4 2021.

Meta turns to a physical store to showcase its metaverse ambitions

Article
Apr 26, 2022

Meta is making a modest step into physical retail: Facebook’s parent company is opening a store on its Burlingame, California, campus to let consumers try its metaverse hardware products.

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US Podcast Advertising 2022

US Podcast Advertising 2022

Report
Apr 25, 2022

Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

Meta’s grand plans for WhatsApp business payments in Brazil have stalled

Article
Apr 21, 2022

Contractual issues have reportedly stalled its plans to let users send money to businesses via WhatsApp.

Q&A: Delta CleanTech’s executive chairman on Big Tech’s $925M investment in carbon removal

Article
Apr 21, 2022

‘This is what we’ve always needed’: We talk with Delta CleanTech’s Lionel Kambeitz about what Big Tech’s plan to invest $925 million in carbon removal technologies means for his industry.

The Metaverse

The Metaverse

Report
Apr 19, 2022

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

WhatsApp’s new Communities features offers additional features to enrich private conversations across groups

WhatsApp’s new Communities features offers additional features to enrich private conversations across groups

Article
Apr 19, 2022

WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.

Reimagining Retail: How D2C brands are dealing with Facebook attribution dilution

Reimagining Retail: How D2C brands are dealing with Facebook attribution dilution

Audio
Apr 13, 2022

Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.

TikTok surpasses Snapchat as the favorite app of teens

TikTok surpasses Snapchat as the favorite app of teens

Article
Apr 12, 2022

TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.

Dimon says growing competition is weakening banks’ financial roles

Article
Apr 06, 2022

Dimon warns of competition diminishing banks’ role in financial services: The JPMorgan Chase CEO’s annual letter to shareholders identified rising competitors and defended tech spending as necessary for maintaining the bank’s standing.

Twitter, Meta increase 3D advertising as a stepping stone to the metaverse

Twitter, Meta increase 3D advertising as a stepping stone to the metaverse

Article
Apr 06, 2022

3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.

Super Apps in Banking

Super Apps in Banking

Report
Apr 05, 2022

The super app model is moving to the West and will upend how consumers interact with financial services. Banks must start preparing now to make the changing tide work to their advantage.

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