Executive Summary

The pandemic-related influx of new buyers won’t continue in 2022—except on TikTok. Even so, social commerce sales will continue to rise as current buyers spend more on purchases every year. Brands that can play to the strengths of each platform’s commerce experience will be able to squeeze more spending from customers.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How many consumers are buying on social media, and how much are they spending?
2. How important is native checkout for brands to drive sales on social media?
3. How should marketers navigate commerce across the different platforms?

WHAT’S IN THIS REPORT? Our latest forecasts for social commerce sales in the US and social buyers in the US, China, and 12 other markets. It also features an analysis of how brands and retailers should approach commerce on Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter, and YouTube.

KEY STAT: Meta is the leader in social commerce, but TikTok will surpass Pinterest in US social buyers for the first time this year.