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Coronavirus Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Coronavirus
How the Coronavirus Dragged Our Robot-Filled Future Even Closer

How the Coronavirus Dragged Our Robot-Filled Future Even Closer

Audio
May 14, 2020

eMarketer principal analyst Victoria Petrock discusses the shifting mindset toward worker, assistant and delivery robots and offers some examples of how they are already helping people everyday. She also explains what's holding drones back and when to expect driverless cars on the roads. Then Victoria and senior research analyst Dane Finley talk about whether telehealth is here to stay, the significance of Alexa's longer-form speaking voice and whether virtual reality is capitalizing on stay-at-home measures.

Prudent Prepping for a Reopening in Canada

Article
May 14, 2020

As brands prepare for a reopening of the economy and a boost in consumer spending in Canada, media agency PHD Canada has a front-row seat on the timing and tone of campaigns set to kick off.

TV and Digital Video Measurement 2020

TV and Digital Video Measurement 2020

Report
May 14, 2020

With more viewers leaving traditional TV for digital streaming options, marketers are figuring out how to comprehensively measure their video audiences.

US Consumers Shopping More Online Don't Expect to Revert to Pre-Pandemic Behavior

US Consumers Shopping More Online Don't Expect to Revert to Pre-Pandemic Behavior

Article
May 14, 2020

Life is different during a pandemic, and that includes shopping. Retail businesses are closed in most states, and the ones that are open are doing business differently with social distancing practices like curbside pickup. And consumers are shifting more to ecommerce out of necessity.

Consumers in China May Resume Some Travel as Lockdown Measures Ease

Consumers in China May Resume Some Travel as Lockdown Measures Ease

Article
May 13, 2020

As normal life slowly resumes China, consumers are eager to travel again, albeit with reservations. Polls show that some consumers may start trekking as early as this month, but will mainly stay within the country’s borders.

Japan Time Spent with Media 2020

Japan Time Spent with Media 2020

Report
May 13, 2020

In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.

Five Charts: How Coronavirus Has Impacted Digital Grocery

Five Charts: How Coronavirus Has Impacted Digital Grocery

Article
May 12, 2020

With much of the US still under stay-at-home orders, consumers are growing more accustomed to grocery shopping online. Brick-and-mortars, delivery startups and ecommerce retailers are adapting to the new normal, but even leaders in online grocery like Amazon and Walmart have struggled to keep up with demand.

India Time Spent with Media 2020

India Time Spent with Media 2020

Report
May 12, 2020

In India, the young and the affluent are rapidly adopting smartphones and enthusiastically increasing internet and digital video time, but time spent with traditional TV is still growing.

Canada Time Spent with Media 2020

Canada Time Spent with Media 2020

Report
May 11, 2020

After reaching an expected saturation point last year, daily media time in Canada will climb further this year based on our latest forecasts. COVID-19 has driven up demand for media while people are quarantined at home, which will impact our full-year forecast.

How B2Bs Can Continue Selling in a COVID-19 World

How B2Bs Can Continue Selling in a COVID-19 World

Audio
May 11, 2020

The COVID-19 crisis has changed the way that B2Bs engage their prospects. In this episode, eMarketer principal analyst Jillian Ryan is joined by two guests, Sydney Sloan, CMO of sales engagement platform Salesloft, and Andie Cohn, vice president of corporate sales at Insider Intelligence. Their conversation will feature insights on how B2B sellers should pivot their strategies without in-person events, how to update messaging and outreach cadence, as well as tips for bringing empathy to the sales process.

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In the US and UK, Audio Streaming Has Diverted to Video During Coronavirus Lockdown

In the US and UK, Audio Streaming Has Diverted to Video During Coronavirus Lockdown

Article
May 11, 2020

Listening habits have been steadily moving online in recent years. From music streaming to podcasts, there’s been a growing appetite for digital audio. While the assumption might be that the coronavirus pandemic has increased audio streaming, the picture is less straightforward. Pure music streaming via platforms like Spotify and Pandora is being eschewed in favor of music videos.

Time Spent with Media in China Grows amid Stay-at-Home Measures

Article
May 11, 2020

Over the course of just a few months, the coronavirus has changed how consumers in China digest media. As adults are taking additional precautions and continuing to stay home, they are spending more time with both digital media and TV. We increased our projections for time spent with digital in China and lowered those figures for print.

Toy and Hobby Advertisers Are a Pandemic Bright Spot

Toy and Hobby Advertisers Are a Pandemic Bright Spot

Article
May 11, 2020

It’s an unusual time, to say the least. But Americans are reacting to the coronavirus pandemic and resulting stay-at-home orders partially by retreating to a number of familiar activities, including hanging out with other household members and spending time on hobbies. The need to stay occupied and entertained at home has led to a boom in sectors like video gaming—but also lower-tech crafts, toys and games.

Embracing Humanity in the Midst of a Crisis | Sponsored Content | Tech-Talk Webinar, On-Demand

Video
May 08, 2020

Join us as Emma Chalwin, senior vice president of corporate marketing at Salesforce, leads a discussion with Heather Flannery, CEO of ConsenSys Health, Belal El-Harazin, founder and CEO of Maverick Digital and Rishad to dive deeper into how their individual and business approaches have changed. The conversation will lean in on how the balance of human intuition and data-driven insights are paramount during this unprecedented time.

The Weekly Listen: Spotify's Resilience, the Screen Time Battle and an NFL/Amazon Deal

The Weekly Listen: Spotify's Resilience, the Screen Time Battle and an NFL/Amazon Deal

Audio
May 08, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle discuss Spotify listening behavior, the screen time battle, a new NFL/Amazon deal, movies leapfrogging the cinema, out-of-home advertising in a COVID-19 world, where in America it's illegal to have a mobile phone and more.

Brands and Retailers Are Changing Their Approach to Influencer Marketing

Brands and Retailers Are Changing Their Approach to Influencer Marketing

Article
May 07, 2020

As the pandemic continues to alter consumer behavior, some brands and retailers are shifting influencer marketing initiatives to highlight products and services that are now in demand. Influencer agencies and platforms are seeing more interest from industries that were not investing heavily in influencer marketing previously, and some marketers are taking a more performance-based approach to working with creators.

Mobile Phone Shipments Are Down Worldwide amid Coronavirus-Related Supply Chain Disruptions

Mobile Phone Shipments Are Down Worldwide amid Coronavirus-Related Supply Chain Disruptions

Article
May 07, 2020

Mobile phone supply chains are beginning to rebound after weeks of manufacturing delays due to the coronavirus—but shipments are still down, and are expected to remain down through 2021.

US Consumer Confidence amid the Coronavirus Pandemic

US Consumer Confidence amid the Coronavirus Pandemic

Report
May 07, 2020

Most Americans are at least somewhat worried about losing their jobs, and tens of millions have already filed for unemployment. We look at how consumers are responding to the coronavirus crisis.

What Google’s (and YouTube’s) Q1 2020 Earnings Say About the Advertising World

What Google’s (and YouTube’s) Q1 2020 Earnings Say About the Advertising World

Audio
May 07, 2020

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss Google's Q1 2020 earnings and what it means for the advertising industry. They then talk about WPP's revenue drop, Apple's quarterly performance and a new bill that will police how companies use people's personal data to track COVID-19.

COVID-19 Impact: UK Time Spent with Digital Video

Video
May 06, 2020

eMarketer forecasting analyst Peter Vahle joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video in the UK.

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